In Terms of Subscribers, Spotify Is Still the Top Dog In the US
In Terms of Subscribers, Spotify Is Still the Top Dog In the US — But Apple Music Is Rapidly Narrowing the Lead Ahead of Its Major Super Bowl Halftime Sponsorship
If 2024 goes down as the year that streaming music entered a plateau, then 2025 could be the year that Apple Music closed the gap on Spotify’s subscriber lead — at least in the US . Here’s a look at the latest DSP market share numbers heading into Apple Music’s monstrous Super Bowl LIX Halftime Show sponsorship.