Indie Pop Darling UPSAHL Reveals New Video, US Tour With Max Frost Confirmed
INDIE POP DARLING UPSAHL
REVEALS OFFICIAL MUSIC VIDEO FOR
“ROUGH”
“ROUGH” FOLLOWS PREVIOUS BUZZ SINGLES
“CAN YOU HEAR ME NOW” & “KISS ME NOW”
SUPPORTING ATLANTIC RECORDS ARTIST MAX FROST
ON UPCOMING US TOUR
“As on her previous single, ‘Can You Hear Me Now’, ‘Kiss Me Now’ grounds UPSAHL’s modern pop sensibilities with splashes of acoustic guitar that heighten the song’s innate humanity amidst its bright, infectious beat. UPSAHL’s bold, expressive vocals pair mellifluously with Max Frost’s production, resulting in a sweet, upbeat banger suited for even the dimmest set of starry eyes.” – CONSEQUENCE OF SOUND
“Her rich, radio-ready vocal belies her young age, whilst her knack for a catchy, summery chorus is immediately evident.” – THE LINE OF BEST FIT
“UPSAHL is already making it clear that she’s ready to become one of this year’s most valuable players. Her edgy, indie-rock vibe is effortless, yet tailored and she’s clearly got a rhythm for writing tunes that spill to the modern age of young love.” – ONES TO WATCH
Today, UPSAHL, the Indie Pop sensation reveals the official music video for latest single, “Rough.”
Co-written and produced by both Tim Pagnotta (Saint Motel, Robert DeLong, St. Lucia) and Brian Phillips, “Rough” showcases UPSAHL’s stunning vocals and is a delightfully catchy three-minute nod to female badassery. The accompanying video was conceptualized, directed and helped edited by UPSAHL.
“Life is never that rough if you’re able to breathe and laugh and be with the person you love,” proclaims UPSAHL.
In regards to the video, UPSAHL says, “I wanted the color scheme to embody the bright, cheeky, playful vibe that the song has. To me, that color was yellow. After considering everyday things that are yellow, lemons came to mind, and it was like a lightbulb went off in my head. I wanted the video to be based around me rolling a lemonade stand around town, trying to sell lemonade, yellow cupcakes, and even vinyl records. If you look closely in the video, there is a sign that says ‘All Proceeds Go To Someone In Need.’ Basically, that person in need was the boyfriend/friend/romantic partner that wasn’t appreciative enough. The whole video is a friendly reminder to someone in your life, romantically or not, who just doesn’t appreciate how lucky they are to have you around. In today’s political climate, it’s very easy for women to feel like their self worth is lower than it should be, based on the way that they are treated. This song and video takes that idea and flips it, telling someone to stop complaining and realize that ‘your life can’t suck that bad cause babe, you’re rolling with me.’ I feel like I took the motto, ‘when life gives you lemons, make lemonade,’ and twisted it into, ‘when people don’t realize how lucky they are to have someone like you in their life, make a fun music video about it.'”
UPSAHL is riding high after the release of her highly acclaimed breakout singles, “Can You Hear Me Now” and “Kiss Me Now.” Nylon called “Can You Hear Me Now“ a girl-power anthem you’ll want to play on repeat all summer long.” “Kiss Me Now” seamlessly blends elements of Indie Rock, Pop, and Electronica. Both tracks were produced by Max Frost.
Born into a musical family in Phoenix, AZ, UPSAHL started playing both guitar and piano at the age of 5. By the time she was 14, UPSAHL had written and released a self-titled EP, which gained much-deserved recognition throughout the Phoenix music scene. She’s a graduate of the Arizona School for the Arts, a performing arts school that strives to foster a culture of creators and leaders and is a local darling for national touring acts, having recently played the McDowell Mountain Music Festival, opening for The Shins, Beck, and Flume.
Now, UPSAHL spends most of her time in Los Angeles where she’s been living since the beginning of 2018, working on music with a wide range of songwriters and producers.
“Since moving to Los Angeles, I’ve met so many insanely talented collaborators, and just being in this kind of environment has been really inspiring,” affirms UPSAHL. “ I feel like I’ve grown so much as an artist in the past few months, and I’m putting everything I have into releasing music and videos that represents me and where I’m at in my life. I’m just enjoying being young and being able to create whatever I want every day, so I want my music to make people feel that carefree and badass.”
THE GOLD RUSH TOUR WITH MAX FROST:
10/29 – Philadelphia, PA – Johnny Brenda’s
10/31 – Boston, MA – Great Scott
11/01 – New York, NY – Bowery Ballroom
11/02 – Washington, DC – DC9
11/03 – Carrboro, NC – Cat’s Cradle
11/05 – Atlanta, GA – Aisle 5
11/06 – Nashville, TN – High Watt
11/08 – Dallas, TX – Dada
11/09 – Houston, TX – House of Blues (Bronze Peacock)
11/10 – Austin, TX – Scoot Inn
11/11 – San Antonio, TX – Paper Tiger
11/14 – Phoenix, AZ – Rebel Lounge
11/15 – West Hollywood, CA – Troubadour
11/16 – San Francisco, CA – Slim’s
11/18 – San Diego, CA – House of Blues (Voodoo Room)
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