Is it time for Spotify and other streaming services to increase their prices?
Is it time for Spotify and other streaming services to increase their prices?
Following a ‘test’ price rise of 10% for Spotify Premium in Norway – launched in July 2018 – MBW found there hadn’t been any subsequent slowdown in music streaming subscription uptake in the market. Indeed, streaming revenues actually accelerated in Norway in the year that followed SPOT’s price hike.– by Murray Stassen / Music Business Worldwide
