Kim Kardashian loses 60K Insta followers after Taylor Swifts Eras performance
Kim Kardashian LOST 60,000 followers after Taylor Swift performed surprise song mashup aimed at her
- Kim Kardashian lost over 60,000 Instagram followers after Taylor Swift sang Kardashian diss track ‘thanK you aIMee’ at the Eras tour in London on Saturday night.
- Additional data reveals the Kardashian-Jenner family has lost nearly three million combined Instagram followers over the past 30 days.
- Kendall Jenner has lost the most followers, with just under 750,000 people deciding to unfollow the star in just 30 days.
- The study also reveals each family member’s estimated Instagram earnings per post – Kim Kardashian can earn a staggering £516,800 per post.
A new study has revealed that the Kardashian-Jenner family has lost a significant number of Instagram followers over the past thirty days.
Most notably, Kim Kardashian lost a staggering 60,000 followers this weekend following Taylor Swift’s first-ever performance of ‘thanK you aIMee,’ the alleged diss track aimed at Kim. Taylor surprised fans with a mashup performance of her new song and her 2010 track ‘Mean’, which has clearly encouraged more fans to unfollow Kim on social media.
The data, compiled by online casinos comparison service Casino Alpha, analysed the social media profiles of each Kardashian and Jenner family member to determine who has lost the most Instagram followers over the past thirty days.
The data was analysed further to understand each family member’s percentage of follower losses. Additionally, an influencer marketing calculator was utilised to calculate each star’s shocking estimated earnings.
Kardashian and Jenner Family Instagram Follower Losses Ranked:
Rank
Name
Follower Change in the Last 30 Days
Daily Average Follower Change
Follower Count Change (%)
1
Kendall Jenner
-749,790
-24,993
-0.26%
2
Kim Kardashian
-676,980
-22,566
-0.19%
3
Khloe Kardashian
-560,820
-18,694
-0.18%
4
Kylie Jenner
-397,350
-13,245
-0.10%
5
Kourtney Kardashian
-392,040
-13,068
-0.18%
6
Kris Jenner
-110,190
-3,673
-0.21%
7
Robert Kardashian
+28,230
+941
+0.88%
Over the past thirty days, Kendall Jenner has experienced the highest follower decline among the Kardashian-Jenner clan, losing a staggering 749,790 followers. This represents a 0.26% drop in her follower count, which is the biggest percentage loss in the family, leaving Kendall with approximately 293 million Instagram followers.
In spite of the recent follower decrease, Kendall’s posts are still highly valuable, with estimated earnings of £439,300 per sponsored Instagram post. Her reach extends to over 15 million users per post, showcasing her effectiveness as a social media influencer.
Kim Kardashian has also experienced a substantial loss of 676,980 followers in the last thirty days, the second most significant loss in the family. Shockingly, the star lost a staggering 60,882 followers since Taylor Swift’s Eras Tour performance on Saturday.
Despite Kim’s 0.19% decrease in followers, the popular media personality still has 362 million Instagram followers underscoring her powerful presence on social media.
In fact, Kim remains the eighth most followed influencer on Instagram. This means the media personality still has impressively high earning potential through sponsored Instagram posts, where she can make an estimated £516,800 per sponsored post. To put this into perspective, from just two simple sponsored posts the star can make over one million pounds.
Similarly, Khloe Kardashian has also seen a notable decrease in her follower count, losing 560,820 in the past month. Khloe’s estimated earnings per sponsored post are £457,050 due to her 308 million Instagram followers and an estimated reach of 15.7 million users per post. Most recently, Khloe Kardashian partnered with the ice cream and protein bar brand Nick’s, sharing an Instagram ad featuring her mother, Kris Jenner.
Kylie Jenner has lost the fourth-highest number of followers in the family, with a drop of 397,350 followers, which is 0.10% of her total following. Despite this, her follower count remains just below 400 million – the highest in her family and the fifth highest on Instagram.
Due to her impressive number of followers, the media personality has the highest estimated earnings in the family, at £556,800 per sponsored post. With an estimated reach of over 19 million users per post, Kylie remains a formidable force in the influencer industry for now.
Kourtney Kardashian also saw a significant decrease, losing 392,040 followers in just one month, leaving her with around 223 million followers. Despite the downward trend, Kourtney’s estimated earnings per sponsored Instagram post are still a whopping £356,150.
Unlike most of her family, the star posts less frequently and hasn’t featured recent paid partnerships on her Instagram feed. Instead, she uses Instagram Stories to promote her own brands, such as the vitamin line Lemme and lifestyle brand Poosh. Currently, she seems more focused on promoting her business ventures than pursuing external paid opportunities.
Kris Jenner experienced a 0.21% decline in her follower base, losing 110,190 followers in just thirty days. This brings her total follower count to around 52 million, which is significantly lower than all her daughters.
Additionally, this means her potential Instagram earnings are much lower than other family members, at an estimated £116,700 per sponsored post. The ‘momager’ has recently partnered with big brands such as L’Oréal Paris, sharing ads on her feed, showcasing her willingness to take advantage of any business opportunity.
In contrast to his family members, Robert Kardashian has seen a positive change, gaining a solid 28,230 followers over the past thirty days, a 0.88% increase. Additionally, his Instagram account has an impressive engagement rate of 9.8% – much higher than the rest of the families.
Kardashian and Jenner Family Estimated Instagram Earnings:
Rank
Name
Estimated Instagram Earnings Per Post
Estimated Reach
Engagement Rate
1
Kylie Jenner
£556,800
19,100,000
0.9%
2
Kim Kardashian
£516,800
17,800,000
0.4%
3
Khloe Kardashian
£457,050
15,700,000
0.0%
4
Kendall Jenner
£439,300
15,100,000
1.2%
5
Kourtney Kardashian
£356,150
12,300,000
0.4%
6
Kris Jenner
£116,700
4,000,000
0.7%
7
Robert Kardashian
£13,750
478,500
9.8%
Commenting on the findings, a spokesperson from Casino Alpha says: “For the Kardashian-Jenner family, social media is a crucial platform for promoting their individual brands and serves as a significant stream of income. Many family members earn substantial amounts by sharing sponsored posts and stories, emphasizing the importance of maintaining a high follower count.
“It is clear from the data that over the past thirty days, the Kardashian-Jenner family has taken a significant hit, losing almost three million followers collectively. This is an incredibly large number to lose in such a short time and might indicate a shift in public opinion about these media personalities.
“Despite the recent loss of followers, the family is still making substantial earnings through the platform; many family members still earn around half a million pounds from a single sponsored post. To put it into perspective, Kim Kardashian can make more than fourteen times a UK resident’s average annual salary (£34,963) with a single sponsored Instagram post.”
