Krrum – ‘Evil Twin’ video, no. 1 on Hype Machine, Spotify Viral Charts (37 Adventures)

Krrum – ‘Evil Twin’ video, no. 1 on Hype Machine, Spotify Viral Charts (37 Adventures)

Krrum premieres video to ‘Evil Twin’

Debut EP released in March via 37 Adventures

Number 1 on Hype Machine, UK + US Spotify Viral Chart, Radio 1 + Beats 1 Support

“In a brightly coloured world of its own” Stereogum

“Evidence of the power such beefing up of the blog formula can hold” DIY

“It’s a beauty”  Noisey

“Avant-pop with an R&B twist…distorted and deliciously dark” Clash
“It’s big, it’s loud…arrestingly soulful” Complex

‘Evil Twin’ is the infectious second track from Krrum, whose surreal video premieres today. The track has already reached number 1 on Hype Machine, made Spotify UK, US and Canada’s Viral Charts, as well as picking up plays across Radio 1, Beats 1 and 6Music.

Using a large collection of found and recreated footage – as well as a cameo from Krrum himself – the ‘Evil Twin’ video is described by director Camille Summers-Valli as “an exploration of failed relationships that are based on passion and lust. There’s an incredible amount of mad, fascinating and confusing footage you can find on Youtube which has been dug up for this video: from 90s sex-education videos to unusual fetishes.”

Born in the close, sometimes-claustrophobic confines of The Dark Peak, Krrum started writing songs at the age of thirteen, stumbling into his pseudonym whilst working at a butchers. Keen to broaden his horizons, he moved to Leeds to study, where he also became engrossed in the aesthetic and beats of early-Gorillaz, the melancholic songwriting of Justin Vernon, and the eccentricity of Jai Paul. Among the early results, opening track ‘Morphine’ is an introspective, gently pulsating cut of electro-soul which describes, he says,“struggling to let go of something, even if it’s causing you grief and you know you’d be better off without it.” Lead song ‘Evil Twin’, meanwhile, mixes a blast of brass with infectious, distorted vocals, inspired by all the things about you that you don’t like or regret doing, and personifying that as someone else.”

With ‘Evil Twin’ also suggesting a strong, visual aesthetic to come, Krumm’s debut EP will follow in March via 37 Adventures (JONES, Royce Wood Junior).

WATCH the ‘Evil Twin’ video

Listen to ‘Evil Twin’:



Instagram: @krrum

Previous post
TRAMPOLENE salute 'TOM HARDY' Oscar nomination with new single (AVAILABLE NOW)
Next post
Lafawndah shares "Ally" video

Krrum – ‘Evil Twin’ video, no. 1 on Hype Machine, Spotify Viral Charts (37 Adventures)