Krrum share ‘star-studded’ video for new single ‘Evil Twin’, EP plans (37 Adventures)

Krrum share ‘star-studded’ video for new single ‘Evil Twin’, EP plans (37 Adventures)

Krrum announce plans for next single, ‘Evil Twin’

Festivals + Live Plans also confirmed

EP coming soon via 37 Adventures

“Expect the unexpected when listening to Krrum” Pigeons & Planes
“Another insistent, synth-driven ear worm” Sunday Times
“In a brightly coloured world of its own” Stereogum
“Heady, post-Jai-Paul brilliance” DIY
“A signature, unique pop sound…fun and fantastic” Wonderland
“Twisted electro-soul fit for anther dimension” Mixmag
“It’s big, it’s loud…arrestingly soulful” Complex

 

Krrum have announced plans for new single ‘Evil Twin’, which is available today on 37 Adventures. The idiosyncratic Leeds band have already made Spotify UK and US’ viral charts, reached number 1 on Hype Machine, as well as picking up plays across Radio 1, Beats 1 and 6Music. Following sold-out UK dates (including London’s Pickle Factory) and festivals ranging from Pitchfork Paris to Radio 1’s Big Weekend and Lovebox, further dates and EP plans will follow soon.

WATCH the ‘Evil Twin’ video

 

Premiering today, the Camille Summers-Valli-directed video offers a neat twist on ‘Evil Twin’, and its portrait of familiar faces (but not as you know them). Starring Britney Spears, Nicki Minaj, Boy George and Michael Jackson lookalikes auditioning for Krrum’s Leeds-based lead producer and co-vocalist Alex, the band describe ‘Evil Twin’ as “toying with the duality of wanting to be healthy, productive and find some long term stability, but also wanting to throw that all away and indulge your vices. Individually they are comforting but are always competing with each other to come out. Camille’s idea for the video was a strange realisation of that competition.”

 

‘Evil Twin’ first offered a tantalising glimpse into the world of Krrum, but – millions of streams, early live shows, and a string of acclaimed tracks later – now emerges reworked and fully formed for 2017. As drawn to early Metronomy or Justice-inspired electronics as the confessional songwriting of Justin Vernon or Jai Paul, Krrum was initially the brainchild of the band’s producer, Alex. Hailing from the wilderness of Derbyshire, where the buses stop at 5pm and the nearest nightclub is a £50 cab away, he first became interested in punk and ska, where a stint playing trumpets in ska bands perhaps sewed the seeds for the bombastic brass which now punctuates tracks like ‘Evil Twin’. Then, a strange tenure working in a historical cave and later in a butchery laid the foundations of an alternate reality, in which you might make music for living.

 

Everything came into focus at Leeds College of Music, where Alex moved to study production. Here, he met lead vocalist Harrison, with the duo gradually evolving into a band that struck gold almost immediately on the quickly-viral early recording of ‘Evil Twin’. Having finessed their songwriting ever since, frequently Krrum transform small-town tedium into eccentric, visually-appealing pop in which little is certain, but anything is possible.

 

Sun 3rd Sept @ Bingley Festival
Sat 7th Oct @ International Short Film & Music Festival, Dublin

Previous post
Christmas with The Overtones is back!! new EP Happy Days also announced.
Next post
Big Brave share the video for "Sound" from their forthcoming album Ardor
Back
SHARE

Krrum share ‘star-studded’ video for new single ‘Evil Twin’, EP plans (37 Adventures)