Lizzo shares new video for ‘Faded’
LIZZO SHARES NEW VIDEO FOR ‘FADED’
FEATURES CAMEOS FROM HAR MAR SUPERSTAR AND MACAULAY CULKIN
VIDEO DIRECTED BY RYAN “KRON” THOMPSON WHO ALSO DIRECTED ‘BATCHES & COOKIES’
‘FADED’ AND DEBUT ALBUM LIZZOBANGERS RELEASED 14TH APRIL ON VIRGIN RECORDS
Lizzo has shared a brand new video for ‘Faded’, her single set to be released 14th April 2014 on Virgin Records. It’s taken from her debut album LIZZOBANGERS, also due 14th April. The video was premiered exclusively by Dazed Digital alongside an in depth interview with Lizzo.
‘Faded’ was directed by Ryan “KRON” Thompson, the man also behind Lizzo’s acclaimed video for debut single ‘Batches & Cookies’. It was shot in Yuca Valley CA, downtown LA, Santa Monica, and Minneapolis.
“The concept for ‘Faded’ was pretty… faded”, says KRON. “We built everything around living it up in your twenties during the end of the world. It started in the dessert outside of LA with bearded bikers, Har Mar and Macaulay. Everything after that is a blur”.
In addition to cameos from Har Mar Superstar and Home Alone star Macaulay Culkin, the ‘Faded’ video features appearances from what Thompson describes as “some of Minneapolis’ hottest male video ho’s: Astronautilis, Spyder Baby, Dan Hofferson, Philip Morriis, Cliff Rhymes and Stormy”.
In 2014’s hip-hop culture, built on stale rhymes about sex, money and drugs, Houston-bred, Minneapolis-based artist Lizzo relies on inventive wordplay and an ability to seamlessly flow between rapping and singing to set her above the rest. Her debut solo release LIZZOBANGERS lives and dies by Lizzo’s unique delivery and cadence, fueled by the depth of her pop-culture, social and historic references, ranging from Lizzie Borden to Cogsworth to Anna Wintour.
Born in Detroit in the late 80’s, Lizzo spent much of her formative years in the church, where she was raised on the gospel sounds of The Winans, The Clark Sisters, and Fred Hammond, along with mainstay secular artists such as Stevie Wonder and Elton John. At the age of 10 her family moved to Houston, TX, and Lizzo was exposed to a wide array of emerging Southern musical styles, from the trademark chopped and screwed rap tracks of the underground, to the progressive and polished R&B sounds of groups like Destiny’s Child that were raising the city’s national profile to new heights. In fact, it was after she skipped class to catch a Destiny’s Child performance at Wal-Mart that Lizzo—then a 5th grader– was inspired to start writing music on her own.
Over the next decade that decision would take her through the trenches of some of the most varied musical genres: R&B girl groups (I.N.I.T.I.A.L.S., Cornrow Clique, The Chalice), progressive rock bands (Elypseas), electro-pop duos (Lizzo & The Larva Ink), and her current trap-based hip-hop collective/crew GRRRL PRTY. Meanwhile, she graduated with a classical flute degree from the University of Houston and turned down a scholarship for graduate studies at the Paris Conservatory in order to pursue her current projects.
LIZZO LIVE IN THE UK
3rd May – Live at Leeds, Leeds
8th May – The Great Escape, Brighton
‘Faded’ single pre order: http://po.st/FADEDiT
http://www.twitter.com/Lizzo
http://www.facebook.com/LizzoMusic
http://www.instagram.com/lizzobeeating
https://soundcloud.com/lizzomusic
http://www.lizzomusic.com
‘Faded’ video credits
Director- KRON
Editor- Jay Anker
Producers- Lizzo, Sam Spafford, Kron
LA Producer-John Cromwell
DOP- Lisa Kringler
VFX- Eric Groves
Colorist- Nick Hillyard
AC- Keith Moechnig, Chris Peck
B-cam operator- Tomas Aksamit
G&E- Eric Groves, Jordin Young
Intro Sound Design -Tom Colvin
Camera Rigs by Berkey Systems
Special Thanks
Nate Vernon
Nicholas Perez
Jason Nevonen
Issac Gale
Nick Blood
Sofia Eris
Beck D
Dan Nordin