Lucian Grainge On UMG’s Ability to Monetize TikTok and Other New Platforms
Lucian Grainge On UMG’s Ability to Monetize TikTok and Other New Platforms: ‘I Have Seen This Movie Before, I Know the Ending’
While discussing the monetization potential of relatively new platforms like TikTok, Universal Music head Lucian Grainge indicated that he’s “seen this movie before” and made clear his confidence in UMG’s ability to secure a material portion of the resulting revenue in the long term.