Save the Children’s Christmas Jumper Day campaign 2016 – taking place on Friday 16th December this year.


Firstly, this year to launch the campaign we have some brilliant images from a whole host of celebrities all taking part in this year’s campaign: Jess Wright, Jon Snow, Claire Richards, Ashley Jensen, Anna Friel, Lauren Laverne, Conor Maynard, Sophie Ellis Bextor, Wretch 32, Rylan Clark, Kate Garraway, Josh Cuthbert and Chloe Lloyd to name but a few have all popped on a pullover and posed for photographs in their festive woollies to mark their support for the campaign. See images below.


Secondly, Save the Children and Molly Gunn, designer of the brand Selfish Mother have teamed up with Laura Bailey, Immy Waterhouse, Karen Elson, Poppy Delevingne and Erin O’Connor as well as David Gandy and Jon Kortajarena and Tom and Giovanna Fletcher, who have each designed a festive slogan for their own Selfish Mother jumper which are now available to purchase at the FMLY STORE.


Save the Children and Selfish Mother collaborate with the fashion pack

to celebrate Christmas Jumper Day

Save the Children’s Christmas Jumper Day is back with a bang for the fifth year running and 2016 will see the charity working with Selfish Mother and some of the nation’s favourite top models to create a series of slogan sweatshirts in celebration of the day.

Blogger Molly Gunn, the brains behind the brand Selfish Mother and the #GoodTees initiative and models Poppy Delevingne, David Gandy, Jon Kortajarena, Karen Elson, Laura Bailey, Erin O’Connor and Immy Waterhouse, have partnered to create the range of sweaters that not only look good but do good too. The designs each feature a uniquely, silly slogan for this serious cause and are available to purchase exclusively at Selfish Mother’s online store, ‘The FMLY Store’.

McArthurGlen Designer Outlets will be supporting this year’s Save the Children Christmas Jumper Day by launching its Christmas Knitmobile, a pop-up visiting all six centres around the UK hosting fundraising Knitmas Workshops. The Selfish Mother sweatshirt collection will be available to McArthurGlen customers through an ‘honesty box’ donation on one day only in each of the six centres, with 100% of proceeds going directly to Save the Children.

Featuring festive words and slogans including ‘SPARKLE’, ‘BAUBLES’ ‘OFF DUTY ELF’, ‘CRACKER’, ‘SANTA’S HELPER’, ‘NUTCRACKER’ and ‘SECRET SANTA’. Shot by renowned photographer Greg Williams the campaign imagery features the models donning their exclusive design. The adult sweatshirts are unisex, offering both men and women the chance to get their hands on an exclusive design for £45. Children can also join in the festive spirit with a sweatshirt priced at £20. In support of this worthwhile and worldwide cause, 50% from each sweatshirt sold (£22.50 per adult jumper and £10 per kid’s jumper) will be donated to Save the Children.

This year, Save the Children’s annual Christmas Jumper Day is taking place on Friday 16th December.

By signing up at, sticking on a seasonal sweater and donating £2 to Save the Children, you’ll be saving children’s lives, and helping the charity do whatever it takes to make sure the world’s forgotten children get the chance to have a brighter future.

Helena Wiltshire Head of PR at Save the Children, said: “We are delighted to have Molly Gunn of Selfish Mother on board along with inspiring models Karen, Laura and Immy who have all worked together to create these fun, slogan designs.

“Money raised from the sale of the sweaters could help Save the Children give children living in a refugee camp clothes to keep them warm through winter or buy nutritious food for their entire family. It could also help us to bring essentials like healthcare, education, protection and food to the millions of children around the world who are missing out on the most basic support. All this, just by wearing a sweater – it’s a very silly way to solve some very serious problems!”

Previous post
New Video from Ian Mellencamp for "hEaDsOuNd"
Next post
BLAKEY shares Sunset remix for new track 'Prism of Love'