MUSEXPO Creative Summit 2020 unveils agenda
MUSEXPO Creative Summit 2020 unveils agenda for the evolving global music business
As it prepares to deliver its 22nd global edition, MUSEXPO Creative Summit has unveiled the full agenda for its 2020 event, set to take place from March 22nd – 25th in Burbank, California. MUSEXPO Creative Summit will join a week–long series of events, that will also include the Global Synch Summit (with over 30 music supervisors from film, TV, gaming, on–demand, movie trailers and brands participating), A&R Summit, and Worldwide Radio Summit, coinciding as part of California Entertainment Week from March 22nd – 27th. – by Musexpo
MUSEXPO CREATIVE SUMMIT 2020 SCHEDULE OF EVENTS
SUNDAY, MARCH 22ND
5:00PM – 7:30PMOFFICIAL MUSEXPO CREATIVE SUMMIT 2020 OPENING NIGHT WINE TASTING & COCKTAIL NETWORKING RECEPTION AT S.I.R. STUDIOS HOLLYWOOD (SUNSET BLVD.)
(Open to all MUSEXPO Creative Summit 2020 registered delegates and speakers)
ARTIST SHOWCASES BEGIN AT 6:30PM AT S.I.R.
MONDAY, MARCH 23RD
8:30AM – 4:30PMREGISTRATION OPEN – CREATIVE SUMMIT 2020 CHECK-IN CASTAWAY BURBANK (located at 1250 E Harvard Road, Burbank, CA 91501)
(Complimentary transportation pick-up starting at 8:15AM – 11:00AM in front of the Hilton Garden Inn in Downtown Burbank)
8:30AM – 9:30AMNETWORKING BREAKFASTCASTAWAY BURBANKPROVIDED BY: The Coffee Bean & Tea LeafTM
9:30AM – 10:40AM GLOBAL KEYNOTE 2020: THE FUTURE OF THE MUSIC BUSINESSThe worldwide music business is evolving on a daily basis into an increasingly exciting and broad pop-culture focused ecosystem. Artists and the music they create have had to adapt to an ever-changing and competitive consumer market with unique innovation across all touchpoints – live, digital, mobile, fashion, media, film/TV, distribution, licensing, publishing, A&R, marketing, radio, esports/gaming, branded entertainment, on-demand, social media, streaming, management and so much more. Featuring some of the most successful and forward-thinking executives in the industry, our Global Keynote will delve into the key aspects of their respective businesses, but also focus on the broader global picture of the constantly evolving international music business as it enters a “clear vision” into 2020.
10:50AM – 11:50AM A&R WORLDWIDE IN 20/20: BUILDING A “CLEAR PATH” FOR ARTIST DEVELOPMENT & BREAKING NEW TALENT… As MUSEXPO Creative Summit 2020 progresses, it’s important to remember that despite all of the new tech and digital advances we’re experiencing, one thing will never change – great songs and the artists that perform them will always be the most important element of the music business DNA. This session welcomes a panel of the world’s most innovative A&R minds for a focus on the epicenter of our business–the music! With frequent shifts and updates to consumption platforms, data, analytics, metrics, streaming, new revenue platforms and more, the art form that is A&R only continues to evolve in importance, especially with the many social, digital and mobile arenas that fuel the increasingly over-stimulated music fan and consumer. How do we grab and maintain the attention of the millennial generation, as well as others, and how do we monetize their creativity in new ways and market places? What does it take to create and develop a hit song and the artist behind it? This forum will highlight the essentials of creativity in today’s music business with a discussion on the art, gut (traditional A&R) and science/data (analytics and research driven A&R) behind the next wave of global hits and artist development.
12:00PM – 1:00PMMUSIC COMMUNICATION: ARTIST & MUSIC ENGAGEMENT WITHIN RETAIL & CONSUMER BRAND PLATFORMS Brand integration can provide an amazing marketing vehicle to captivate and inspire mass audiences around the world for new artists and songs. As music and artists continue to grow in their own right as powerful lifestyle and pop cultural influencers, brands continue to align themselves with both emerging and established talent alike, as well as directly with record labels, music publishers, producers, DJs and talent management firms, while seeking to further connect with their existing consumers and attract new audiences to their product. Additionally, brands can play a significant role in a consumer’s discovery of emerging talent with unique collaborative marketing roll-outs being put into motion around a brand campaign that spotlights a new artist’s music to local, regional, national or global audience. Bringing together a broad spectrum of executives that work with artists, ad agencies, consumers and product brands, the Music Communication forum will address case studies from the artist/brand arena, as well as, elaborate on how music and its relationship with brands can create a utopian relationship for artists, consumers and brands alike.
1:00PM – 2:25PM MUSEXPO CREATIVE SUMMIT NETWORKING LUNCHEONCASTAWAY BURBANK
2:30PM – 3:30PMMUSIC FOR THE MASSES: BUILDING AUDIENCE REACH VIA RADIO, DIGITAL, STREAMING, VIEWS, PLAYLISTS & NEW CONVERSION PLATFORMS It’s now easier than ever to listen to music via a plethora of streaming and digital platforms, a list which continues to grow exponentially as services look to deliver a more user-friendly and effective vehicle for music discovery marketing, analytics and consumption. While the ever-expanding sea of services, coupled with more traditional forms of media allow more opportunity than ever for artists to be heard by consumers, it comes with its own set of challenges when navigating the best way to get your music to the forefront on each individual platform through new methods of curation and playlisting including submission portals, pluggers, and the always important – human interaction. At a time when creatives are able to make music and distribute it more efficiently on their own, the global music market has been overcrowded with sound – the good, the bad and the ugly! Our Music For The Masses session will feature experts from various music consumption platforms that will provide their insight on best and most efficient practices in this arena and explain how to navigate these evolving platforms, and make sure your music cuts above the noise!
3:40PM – 4:10PMMUSEXPO 2020 KEYNOTE INTERVIEW
4:15PM – 5:15PM MUSIC SUPERVISION 4.0: THE CREATIVE & BUSINESS EVOLUTION OF MUSIC LICENSING – TV, FILM, TRAILERS & BEYOND Music becomes more accessible every day, and the rate at which songs are created and distributed also continues to increase significantly. As music makes its way out to the public faster and more conveniently than ever, the music supervision community face the daunting task of sourcing through an overflow of material that not only satisfies their brief, but also meets the changing creative and production needs and licensing budgets. At the same time, the art, science and commercial realities of music supervision across all spectrums is rapidly evolving across multiple arenas including: trailers, TV shows, video games, film, online and most significantly, on-demand. This session will dive into the music discovery process, how to balance the relationship with artists, content owners/creators and studios/networks to get the right music for the right brief, as well as the various other aspects that come into the mix when securing a synch license including the creative and commercial realities, marketing and new and enhanced ways of monetization.
5:30PM – 7:30PM OFFICIAL MUSEXPO CREATIVE SUMMIT 2020 OPENING NIGHT WINE TASTING & COCKTAIL NETWORKING RECEPTION CASTAWAY BURBANK (located at 1250 E Harvard Road, Burbank, CA 91501) (Open to all MUSEXPO Creative Summit 2020 registered delegates and speakers)
(On-going complimentary transportation between Castaway and Hilton Garden Inn Downtown Burbank offered between 4:30PM – 9:30PM)
ARTIST SHOWCASES BEGIN AT 6:00PM AT CASTAWAY
TUESDAY, MARCH 24TH
8:30AM – 4:30PMREGISTRATION OPEN – CREATIVE SUMMIT 2020 CHECK-INCASTAWAY BURBANK (located at 1250 E Harvard Road, Burbank, CA 91501) (Complimentary transportation pick-up starting at 8:15AM – 11:00AM in front of the Hilton Garden Inn in Downtown Burbank)
8:30AM – 9:30AMNETWORKING BREAKFAST CASTAWAY BURBANKPROVIDED BY: The Coffee Bean & Tea LeafTM
9:30AM – 10:20AM“HOLLYWOOD MADE IN BURBANK”: FILM, TV, ANIMATION, GAMING & BEYOND – IN THE HEART OF A MELTING POT OF CONTENT CREATION Hollywood has long been billed as the place where film and TV magic is created, however, the reality is that much of what you see on the silver screen is actually inspired, created and delivered to the masses from the heart of Burbank, CA. Home to the likes of the Walt Disney Company, Marvel Comics Studios, Fremantle Media, ABC Television, ESPN, Lucasfilm, Warner Bros. Studios, DC Comics, Freeform TV, Nickelodeon Animation Studios, The Burbank Studios, Blizzard Entertainment, Cartoon Network, Insomniac Games, Legendary Films, The CW Television Network, NBCUniversal, Universal Pictures, Universal Studios and many others, Burbank is the hub of creativity for some of the world’s most well-known films, movie trailers, TV shows and video games. This key session will bring together some of the Burbank entertainment industry’s leading figures to clear the air on where Hollywood is actually made, and expand upon their creative vision!
10:30AM – 11:00AM EXECUTIVE KEYNOTE INTERVIEW
11:00AM – 12:00PM GLOBAL MANAGERS & BOOKING AGENTS FORUM: TALENT REPRESENTATION IN A WORLD OF POP CULTURALISMThe role of talent managers and booking agents can often be taken for granted in the larger narrative of a successful global superstar. It takes an undeniable amount of patience, persistence, perseverance, as well as a deep understanding and connection to the global music industry, in order to drive a talent to worldwide success. In many cases, a good booking agent can be the make-or-break element to an artist’s career trajectory as they leverage their relationships and knowledge to make sure the right artist is in front of the right fans at the right time. As a manager, a deep understanding of not only your artist’s local, regional and national markets, but their talent’s ability and value in the global landscape, is imperative. This unique forum will bring together leaders from two of the key artist relationships (manager and booking agent) in the experience arena. Our panel will discuss what it takes to bring their artists to the masses, and how they continue to evolve their model to capitalize on the value they create in a constantly evolving world of music, brands, media and technology.
12:10PM – 12:40PMINTERNATIONAL MUSIC PERSON OF THE YEAR KEYNOTE INTERVIEW LISA WORDEN (National Alternative Rock Brand Manager iHeartMedia & PD “Alt 98.7”)
12:40PM – 2:20PMMUSEXPO PRESENTS ITS 2019 “INT’L MUSIC PERSON OF THE YEAR” AWARD GALA LUNCHEONCASTAWAY BURBANK
2:30PM – 3:30PM INTERACTIVE GAMING, ESPORTS & VIDEO GAMES: MUSIC INTEGRATION WITH ENGAGED & INTUITIVE AUDIENCES The esports and gaming communities are growing at an incredibly fast pace globally, as more and more people enter the interactive gaming world as competitors, active gamers and spectators. This influential entertainment arena has spawned a new group of highly engaged fans, encompassing a significant cross-section of youth demographics, who are influenced not just by the games themselves, but by the culture around the esports environment including live and broadcasted events, as well as an emerging breed of celebrity talent made up of some of the more popular and successful gamers globally. MUSEXPO Creative Summit’s Interactive Gaming forum will delve into the opportunities for music within this fast-growing sector, not just around licensing in games, but a wider opportunity for tapping into a new group of pop culture influencers to promote music and artists to their dedicated fanbases within the broader gaming ecosystem.
3:40PM – 4:40PM:PRO’S + SOUNDEXCHANGE: THE FUTURE VALUE & MONETIZATION OF COPYRIGHTS & DIGITAL PERFORMANCE ROYALTIES FOR SOUND RECORDINGS The digital age has resulted in some of the most innovative and effective platforms for creating, distributing and amplifying music to the masses. The streaming landscape in its own right has grown significantly over the past 10+ years and, while it has made the world a little bit smaller, making it easier for artists to connect with current and new fans, it’s also presented its own set of challenges for ensuring that the value of music is not diminished, despite more direct access and trillions of monetizable data touchpoints. With revenue now coming from a host of different directions including streaming services, VOD platforms and traditional media, it’s more important than ever that songwriters and artists are able to collect on every possible stream for their creative work. This special focus session will welcome leaders and innovators behind the collection of copyright and recorded music revenue for a deeper look into where your money is coming from and how you can be sure you’re getting every penny you’ve earned.
4:50PM – 5:45PMPLAY US YOUR HITS: SONG CREATORS, CONTENT OWNERS & DELEGATES ATTENDING MUSEXPO CREATIVE SUMMIT HAVE A CHANCE TO PRESENT MUSIC SUPERVISORS AND A&R EXECUTIVES THEIR FUTURE GLOBAL HITS
5:45PM – 7:30PMWINE TASTING/COCKTAIL NETWORKING RECEPTION & HORS D’OEUVRESAT CASTAWAY BURBANK(MUSEXPO Creative Summit 2020 badge required to attend)
(On-going complimentary transportation between Castaway and Hilton Garden Inn Downtown Burbank offered between 5:00PM – 9:00PM)
ARTIST SHOWCASES BEGIN AT 6:00PM AT CASTAWAY BURBANK
Wednesday, MARCH 25TH
8:15AM – 4:00PMREGISTRATION OPEN – CREATIVE SUMMIT 2020 CHECK-IN CASTAWAY BURBANK (located at 1250 E Harvard Road, Burbank, CA 91501)
(Complimentary transportation pick-up starting at 8:15AM – 12:00PM in front of the Hilton Garden Inn in Downtown Burbank)
8:15AM – 9:30AM NETWORKING BREAKFAST PROVIDED BY: The Coffee Bean & Tea LeafTM
9:30AM – 10:30AM LICENSING YOUR CONTENT – WHAT ARE YOU SYNCHING? REPPING YOUR MUSIC FOR FILM, TV, PROMOS, VIDEO GAMES, FILM TRAILERS & ADVERTISING OPPORTUNITIES As opportunities for artists, songwriters, composers, producers, and other creatives to have their music heard by the masses has grown considerably, one of the most effective vehicles for reaching a captive audience still remains – a great synch. Whether it’s a film, TV show, video game, movie trailer, on-demand or brand/advertising opportunity, the perfect synch for an artist can be the catalyst to global success. As the world’s music catalog pipelines are inundated with music every day, driven by more convenient and streamlined ways to create and bring music to market, the music supervision community has had to lean more heavily on trusted relationships to provide a valuable and much-needed filter. The growing necessity of having these trusted filters/pre-clearances via third-party companies has led to considerable success for companies representing music for licensing around the world. In this session, we’ll bring together some of the leaders from these firms to share insight on how they’ve fostered relationships with music supervisors, movie studios and brands and have become a trusted and reliable go-to source for them; and why they may be the perfect fit for your catalog as an intermediary in synch representation.
10:45AM – 12:45PMMEET THE MUSIC SUPERVISORS & BRANDS: “A GATEWAY TO CREATIVE & SYNCH BUSINESS” MUSEXPO Creative Summit brings back it’s highly-successful music supervisor round-table meetings. The event will once again provide a valuable opportunity for delegates to interact face-to-face with music supervision executives from across film, TV, video games, brands, advertising and more! Access to the Meet The Music Supervisors & Brands round-table event is included for all MUSEXPO Creative Summit delegates with their registration.
12:45PM – 2:00PM MUSEXPO CREATIVE SUMMIT NETWORKING LUNCHEON CASTAWAY BURBANK
2:00PM – 3:00PM HIT THE GROUND RUNNING! MEET THE SYNCH TEAM BEHIND SOME OF HOLLYWOOD’S BIGGEST TV SHOWS & MOVIE TRAILERS Since launching in 2000, LA-based, full-service, independent music supervision company, Hit The Ground Running has been behind the music on some of the most successful TV shows and major studio films released. Credits for the HTGR team include those on CSI, Silicon Valley, Gotham, Entourage, Cold Case and many others as well as films such as Goal!, Flicka, American Pimp and Buena Vista Social Club. This exclusive session will bring together the HTGR creative team to share a glimpse into their creative strategy when it comes to securing the right song for the right placement, while fitting the creative vision and other parameters from the project’s directors and producers.
3:15PM – 5:30PM A&R WORLDWIDE CREATIVE SUMMITA&R is the lifeblood of the music business and is core to the heart and soul of A&R Worldwide’s extensive 20+ year history as one of the leading artist discovery and development firms, as well as being in daily interaction with artists, producers, songwriters, A&R’s, publishers and other global creatives. This event will provide a valuable opportunity for delegates to interact face-to-face with A&R’s, publishers and top creatives! In addition, access to the A&R Worldwide Creative Summit round-table event is included for all MUSEXPO Creative Summit delegates with their registration.
We kick-off the session with a short keynote interview with one of the world’s most successful creatives and the man who originally discovered Eminem and brought him to the attention of Dr. Dre and former Interscope Chairman Jimmy Iovine – producer/songwriter and creative Evan Bogart (Adam Lambert, Beyoncé, Britney Spears, Demi Lovato, Enrique Iglesias, Jason Derulo, Jennifer Lopez, Leona Lewis, Pussycat Dolls, Rihanna and beyond).