New > Video > Belly Squad > ‘Lifestyle’ > watch here

New > Video > Belly Squad > ‘Lifestyle’ > watch here

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Belly Squad are among the most exciting acts to watch this year” – CRACK
“…UK afrobeats trailblazers who blew up from a vine” – The FADER
“Genre-hopping and always full of adolescent energy, their tunes are packed with melody and mischief” – The Guardian
“…at the forefront of the emerging UK sound the mixes afrobeats melodies with grime and rap” – FACT

 

Following its premiere on BBC Radio 1XTRA last week, Belly Squad have released the highly anticipated video for their latest banger ‘Lifestyle’ via GRM Daily. Directed by Kirx, the sun-drenched video was shot on a tropical Greek Island. Donned head to toe in Adidas, the trio rap and sing their way through the summer afro-bashment beat, a nod to their rollercoaster journey this year and all of the fun that comes with it.

With a beat produced by 16-year-old prodigy TK, ‘Lifestyle’ is filled with all the witty, tongue-in-cheek, sing-along lyricism Belly Squad have become known for. It marks the beginning of #BELLYSEASON and Belly Squad’s assurgency to the premier league.

From South and East London, Belly Squad is Max, Ty and Ross, who are aged 18, 19 and 20. The trio has built a huge underground following, churning out street bangers; a mix of hard, inner-city rhymes sweetened by endlessly catchy melodic hooks and tropical rhythms. Their hybrid sound (which incorporates afrobeats with bashment, dancehall, rap, drill and grime) blends elements of their families respective heritages and their personal locales, in the words of Max, “Africa, the Caribbean, and the ends.”

You can catch the boys at this year’s Red Bull Carnival Party at Emslie Horniman Pleasance Park on Sunday 27th August – returning after a 2 year hiatus this year’s soundsystem is a free public event that also includes Spice, Stefflon Don, Dre Skull, Serocee, Afro B, P Montana, plus a huge secret headliner. They will also be appearing at Mixpak’s Carnival Afterparty at Camden Assembly later that night.

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New > Video > Belly Squad > ‘Lifestyle’ > watch here