New Video: Evvol ‘Comfort Fit’ (Inspired by banned Calvin Klein Ad Campaign)

New Video: Evvol ‘Comfort Fit’ (Inspired by banned Calvin Klein Ad Campaign)

EVVOL RELEASE PROVOCATIVE NEW VIDEO INSPIRED BY INFAMOUS CALVIN KLEIN CAMPAIGN

‘COMFORT FIT’ CONFRONTS HOW WE UNDERSTAND AND EMBODY COMFORT

 

‘A famously banned ad campaign inspires a provocative video from the dark-wave duo’ NOWNESS

 

‘Comfort Fit’

Shot on DV Cam, Evvol’s new video for ‘Comfort Fit’ was inspired by fashion photographer Steven Meisel’s notoriously uncomfortable and subsequently banned Calvin Klein ad campaign from 1995. They wanted to create a video depicting their own community and exploring the idea of what comfort means to them. Shot over a day in Autumn and produced alongside regular Berlin based collaborators Wilkosz&Way, the pair invited a group of friends from the Berlin queer scene to discuss what puts them at ease and equally, what makes them feel awkward. Here, the band’s Julie Chance, who directed the video, talks about the project:

 

“We wanted to create a video depicting our own community and exploring the idea of what comfort means to us. Filmed over a day in autumn, we invited a group of friends and acquaintances from Berlin to create a video depicting our own community and exploring the idea of what comfort means to us. Ranging from topics of identity and social acceptance to moments of humour and humility, the video is a selection of outtakes from that day which encompasses everything the song is about”


 

Formed in late 2014, Evvol released their debut mini-album ‘Eternalism’ via !K7 Records in the summer of 2015. After European live runs with Peaches and YACHT later that year, the pair holed up in their Kreuzberg studio writing their ‘Physical L.U.V’ EP of which ‘Comfort Fit’ belongs. Remixes from Panorama Bar’s first lady Steffi (Ostgut) and Dexter are set to drop next month, and details of a new album will be announced in due course.

 

 

 

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New Video: Evvol ‘Comfort Fit’ (Inspired by banned Calvin Klein Ad Campaign)