NYC Mom+Pop-signed artist, Raffaella, shares "Bruce Willis" video via Nylon
RAFFAELLA
SHARES VIDEO FOR “BRUCE WILLIS”
VIA NYLON
WATCH & SHARE: “BRUCE WILLIS” —
Apple – https://raffaella.ffm.to/brucewillisapple
Photo credit: Shervin Lainez
Listen & Share: http://smarturl.it/sororicide
“Throw on some rose-colored glasses and kick back as you watch the “Bruce Willis” video” – NYLON
“Confident she’s no one-hit wonder…a very smart, badass slice of alt-pop… Raffaella again drops social commentary on the elite.” – CONSEQUENCE OF SOUND
New York City born and raised artist, student of feminist philosophy and Mom+Pop’s recent roster addition, Raffaella, shares her video for “Bruce Willis” via NYLON, who says, “Nothing quite gets you down like waking up after a wild party only to be hit with a hangover and a big mess. That’s exactly what NYC-based alt-pop artist Raffaella is dealing with at the beginning of her “Bruce Willis” music video, premiering today exclusively on NYLON. Rather than getting stressed or bummed out, Raffaella snags a pair of rose-tinted sunnies off a sleeping party-goer and makes light of the madness.”
“Bruce Willis” is now available everywhere. The new single, produced by Larzz Principato and premiered by Consequence of Sound, takes inspiration from Mason Currey’s “Daily Rituals: How Artists Work,” Beverly Hills, François Rabelais’ “Gargantua,” Bruce Willis and “Milk and Honey” by John Lennon.
Raffaella says, “It’s easy to find solace in solitude when you’re a kid, but then suddenly you grow up and solitude becomes scary. We wanted to explore the journey back to an age where feeling isolated was a good thing. The video’s narrative parallels the paranoia expressed at the beginning of the song as I discover that my apartment is a wreck, my dad is still sleeping in his room, and I’m left to clean up the mess alone. Right before the chorus hits, I find a pair of rose colored glasses on one of my sleeping friends, which is when the perspective shifts from that of a responsible adult to that of a curious rug rat. From then on, the story plays with reality in the same way that a kid or a dream would – i.e. I dance around in my mother’s dress, talk to inanimate objects as if they were listening, interact with my friends while they’re still clearly asleep. I wanted the video to have an open ending – it’s always more fun to let the viewer fill in the blanks.
Fun fact/side note, this was all shot in my childhood apartment, and I star in the video alongside my real dad, who actually fell asleep for most of the shoot, which, according to him, was him “method acting.”
Director Luke Marcus Rosen says, “I wanted to make an ode to childhood that was lonely but sweet, existing in the in between world of when you’re a kid becoming an adult. Where a child once had tea parties with their dolls becomes the same space they drink with their friends to lose their inhibitions. The floating accompaniment of the guitar with Raff’s dreamy vocals focused my attention to create a surreal after-party where the video walks a fine line questioning what’s real and what’s in a dream, and the song complimented the playful nature we had Raff perform during the shoot.”
Raffaella recently debuted her first official music video for hit single “Sororicide” via Paper Magazine. The song reached #1 on Spotify Viral US Top 50 and #6 on the Spotify Viral Global Top 50.
Raffaella already has a large following. Her music is complex – both beautiful and culturally relevant. It explores hypocrisy within the feminist movement and the ways women can empower (or disempower) each other.
Raffaella is a recent graduate from Barnard College at Columbia University, where she studied French Literature and Philosophy and “prefers Salinger to sororities (Cools).” Over the past year, she has been busy collaborating with the band Bråves and will be releasing new music over the coming months. Raffaella has worked with Marius de Vries on the title song for Francesco Carrozzini’s documentary, Chaos and Creation, and has most recently opened up the artist Years & Years, playing to a sold out crowd at Brooklyn Steel.
“Bruce Willis” artwork credit: Charlotte Bravin Lee
Bruce Willis Lyrics:
Living the dream
Holding back screams
Still
I am floating
So still while I’m floating
I’m high and I’m free
But they’re all looking at me
They’re gonna kill us
Like fucking Bruce Willis
Broke into Gucci pretend that I’m bougie to fool ya
All that AC feeds American dreams to the cool kids
My straight jacket’s form keeps me cozy and warm till the morning
All that AC feeds American dreams to the cool kids
Cool kids, cool kids mmm
Black velveteen
God’s nice when I dream
So I’ll stay sleeping
Where it’s easy believing
The price is so right
For feeling so nice
Just call me crazy
Keep on pushing up daisies
Broke into Gucci pretend that I’m bougie to fool ya
All that AC feeds American dreams to the cool kids
My straight jacket’s form keeps me cozy and warm till the morning
All that AC feeds American dreams to the cool kids
Cool kids, cool kids mmm
Listening to Lennon
I’m walking down Rodeo Drive
Trees and designer tees
I’m so alone and alive
—
“BRUCE WILLIS” VIDEO CREDITS:
producer / director / editor: Luke Marcus Rosen
cinematographer: Patrick Golan
colorist: Samuel Gursky (Irving Harvey)
production designer: Gabby Mei-Li
wardrobe stylist: Lucius Decarlo
1st ac: Tommy Chan
gaffer: Christian Scutt
grip: Olmo Parenti
grip: Manish Khushalani
1st ad: Skyler Carkhuff
Cast:
Raffaella Meloni, David Thompson, Camrus Johnson, Robert Meloni, Samia Finnerty, Giullian Gioiello, Elizabeth Paige, Harrison Baker, David Levi, Olivia Wendt-Fijal, Olivia Nikkanen, Austin Cauldwell