Yesterday (Wednesday), in the same press release announcing the two additional Wembley shows, Oasis (Noel Gallagher, Liam Gallagher, and bandmates) publicly distanced themselves from the decisions that led to the use of Ticketmaster’s ‘dynamic’ pricing tools during the sale.
Informed sources speaking to MBW this week estimated that 10-15% of the 1.4 million tickets sold over the weekend were ‘dynamically’ priced on Ticketmaster.
The price for these tickets more than doubled from a face value of around GBP £150 to an ‘In Demand’ price tag of around £355 – causing fan outcry on social media platforms.
“It needs to be made clear that Oasis leave decisions on ticketing and pricing entirely to their promoters and management, and at no time had any awareness that dynamic pricing was going to be used,” said the band’s press release yesterday.
It added: “While prior meetings between promoters, Ticketmaster and the band’s management resulted in a positive ticket sale strategy, which would be a fair experience for fans, including dynamic ticketing to help keep general ticket prices down as well as reduce touting, the execution of the plan failed to meet expectations.
“All parties involved did their utmost to deliver the best possible fan experience, but due to the unprecedented demand this became impossible to achieve.”
