OUT NOW: Derez De’Shon Releases New Single “What You On”
DEREZ DE’SHON RELEASES NEW SINGLE “WHAT YOU ON” ALONGSIDE HOMETOWN PARTNERSHIP REVEAL WITH ATLANTA’S OWN CHURCH’S CHICKEN
THE DEEPLY PERSONAL NEW TRACK LAUNCHES WITH AN EXCLUSIVE FAN EXPERIENCE FEATURING CUSTOM MEALS, EARLY ALBUM ACCESS, AND A CELEBRATION OF DEREZ’S HOMETOWN ROOTS
[ATLANTA, GA] – Today, multi-platinum Atlanta rapper and songwriter Derez De’Shonreturns with his latest single, “What You On,” an emotionally raw record that transforms real-life heartbreak into one of his most vulnerable releases to date. Out now via Cinq Music, a GoDigital Music company, the song arrives alongside a hometown partnership with Church’s Chicken, bringing fans together for an exclusive release-day experience where he’ll work the drive-thru to serve up custom themed meals that unlock a link to his forthcoming album I’m Not Ok But…, arriving August 7.
Inspired by personal experiences, “What You On” offers an unfiltered look at betrayal, heartbreak, and the unanswered questions that linger after trust has been broken. Drawing directly from his own life, Derez explores themes of loyalty, deception, hidden identities, and the emotional conflict of trying to move forward while carrying the weight of the past. Continuing the honest songwriting that has become a signature of his music, the track captures the realities of modern relationships in a way that feels both deeply personal and universally relatable.
Extending the release beyond streaming platforms, Derez has partnered with Church’s Chicken to create a one-day fan experience rooted in Atlanta culture. Taking place at the Church’s Chicken location at 200 Cleveland Ave. SW, the activation celebrates both his hometown pride and his love of Southern food while bringing music, community, and one of the South’s most recognizable brands together for an unforgettable release-day event.
Throughout the day, Derez will meet fans, work the drive-thru, and introduce two exclusive meal collaborations: The Hardaway Meal, featuring a five-piece Honey Hot Lemon Pepper Combo, and the FrFr Family Deal, a 20-piece Hot Honey Lemon Pepper chicken meal served with two sides and pineapple pie. Each qualifying purchase includes a QR code that unlocks an exclusive digital album experience, allowing fans to pre-save I’m Not Ok But… while receiving an early preview of what’s to come from the highly anticipated project.
“What You On” continues the rollout toward Derez De’Shon’s new music, further showcasing the honesty, vulnerability, and Southern perspective that have made him one of Atlanta’s most compelling voices.
Derez De’Shon’s “What You On” is available now across all major streaming and digital platforms. Listen and download HERE.
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About Derez De’Shon
Derez De’Shon stands as a cornerstone of Atlanta’s “pain music” scene, an artist whose gravelly vocals and unflinching honesty redefined the emotional boundaries of Southern trap. Nearly a decade since “Hardaway” transformed his life from homelessness to multi-platinum success, Derez has evolved from a local underdog into a “Southside OG” and a practitioner of Yoruba whose faith deeply informs his creative output. After a period of intentional seclusion to focus on his sobriety, mental health, and his role as a father, he re-emerged in 2026 with a sharpened sense of purpose. This new era was signaled by the powerful release of “Southside God,” a track that celebrated his roots and spiritual resilience, performed live at the Georgia State Capitol in a historic tribute to his community.
His 2026 return is anchored by the upcoming album I’m Not OK But…, a project that strips away the typical industry bravado to offer a survival guide for the soul. The album serves as a raw documentation of his journey through depression and recovery, bridging the gap between his legendary Pain series and his current role as a mentor in the industry. To amplify this message of resilience, Derez has enlisted a heavy-hitting roster of collaborators who share his melodic grit, featuring T Rell, Morray, and BHM Peezy, among others. By leaning into his vulnerabilities rather than masking them, Derez continues to lead a movement of authenticity, proving that true strength lies in the courage to admit when you aren’t okay while continuing to push forward.
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