PANDORA INTRODUCES AUTOPLAY ON PREMIUM
OAKLAND, CA – JUNE 8, 2017 – Today Pandora announced that iOS and Android listeners can check out AutoPlay, a new feature available on Pandora Premium.
With AutoPlay, if you’re listening to an album, track or playlist on Pandora Premium and it ends, you won’t be greeted with deafening silence. AutoPlay will immediately start playing similar songs that are based off that source for an effortless transition from on-demand listening to lean-back, radio listening, so they’re relevant to the listener’s current mood – providing another avenue for discovery of new favorite songs. AutoPlay is personalized for each listener, they will still be able to thumb up / down during AutoPlay and those thumbs will be added to their My Thumbs Up playlist.
AutoPlay is the latest feature available on Pandora’s $9.99 subscription service. In addition to continued trial momentum, listeners are loving Premium’s highly personalized features and are listening to Pandora longer:
- Nearly 60% of Premium trials are listeners under the age of 35 with exclusive features like the “My Thumbs Up” playlist being most popular amongst users ages 13-17
- The # of days / week spent using Pandora increases during a Premium trial with more than half of those in trial listening more than 6 days / week
- The # of hours spent listening to Pandora increases by more than 30% during a Premium trial
- 97% of Premium users are listening to a playlist Pandora created for them via My Thumbs Up or Linked Playlists
- Listeners have kept 86% of songs from the “Add Similar Songs” feature on their playlists
To learn more about AutoPlay and Pandora Premium, visit: http://blog.pandora.com/us/the-beat-goes-on-introducing-autoplay-on-premium.
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.
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