PANDORA REVEALS INITIAL LINEUP IN ITS FIRST YEAR AS THE OFFICIAL SXSW STREAMING PARTNER
Discovery Den 2016: Four Days of Your New Favorite Music
OAKLAND, CA – FEBRUARY 10, 2016 – Pandora, the world’s most powerful music discovery platform, today announced its return to Austin for South by Southwest (SXSW) Music Conference & Festival as the official audio music streaming sponsor. The fifth annual Discovery Den is back at The Gatsby from Wednesday, March 16 to Saturday, March 19, bringing a diverse lineup of talented newcomers to Pandora listeners across dance, Americana, hip hop/R&B, and rock genres.
Discovery Den will include performances by emerging artists including (additional acts to be announced):
Fans will be able to immerse themselves in the live music experience whether they’re part of the action in Austin, tuning in from their earbuds or bumping it over car speakers. Launching February 16, the Pandora Discovery Den at SXSW station will give listeners a taste of the hottest artists to watch in 2016 with cross-genre mixtapes showcasing the featured performers, and exclusive access to four full days of livestreamed shows and behind-the-scenes interviews during the festival.
“Live music is a force that brings us all together. It has the power to unleash our emotions and awaken the spirit,” said Tim Westergren, founder, Pandora. “We can’t wait to share the SXSW experience with Pandora listeners everywhere and connect them to the musical magic that this festival has created for decades.”
“Over the past 30 years, SXSW has been the premiere event for artist discovery,” said James Minor, General Manager of SXSW Music. “We’re thrilled to partner with Pandora to showcase our curated selection of artists to a wider audience.”
Since hitting the stage in 2012, Discovery Den has been the ultimate destination for helping fans find their new favorite artists. After the 2014 Discovery Den showcase, Charli XCX went “Boom Clap” into your hearts (and station lists) with a 1,567 percent increase in station adds the six months following, and over 256 million spins to date. Breakout rapper Fetty Wap’s station adds boosted 1,549 percent in the six months following his performance of “Trap Queen” at the 2015 Discovery Den, landing the track at #7 on Pandora’s top thumbed up songs of the year list for 2015 with over 220 million spins.
“I want to thank Pandora for coming in at an early stage of my career and helping push it to new heights,” said Tor Miller, Discovery Den 2016 performer. “I am very excited to be one of their artists to watch and will put on a performance worthy of that accolade at this year’s SXSW.”
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.
The South by Southwest Music Conference and Festival is a six-day event held every March in Austin, Texas. The conference offers unmatched access to ideas and global viewpoints on an increasingly borderless industry. It aims to educate and inspire musicians and professionals alike, with sessions attended by over 30,000 registrants and showcasing artists. A large multi-industry trade show exhibition, Music Gear Expo and daytime stage performances round out the day while evenings are devoted to the SXSW Music Festival, which showcases 2,000 acts ranging from the unsigned to the iconic. The 30th annual event takes place March 15 – 20, 2016. For more information, please visit sxsw.com.