Single: Do It All Again
Label: EAC Records (Elephant & Castle)
Release Date: 9th February 2018
Built on an irresistible and minimal groove, ‘Do It All Again’ progressively evolves through a lush arrangement with an elegant vocal as per ‘Modeling Clay’ – Praa’s first single which achieved critical acclaim in the UK last year from the likes of The 405, Earmilk, CMU Approved and many more. With her crystal clear and distinguished voice, Praa invites us onto the dancefloor with cinematographic Nothern soul.
Praa espouses a modern soul for generation Y, full of ambition yet sweet and pure in nature. With hints of Jorja Smith, Kehlani and NAO but with a French swagger that brings out something altogether deluxe in the mix. Beyond her artist name, there is an erudite young woman who has a great ability to synthesize all of her influences. As she builds towards a debut LP expect to hear a potent array of tracks traversing RnB to evanescent Trip-Hop and even 90’s New Jack over the coming year. All based around a sparse and minimalist production sound which will inevitably entice each listener with more reward upon each listen as you enter Praa’s absorbing universe textured with rich vocal work and the warmest of melodies.
Minimalist, inventive and smooth, Praa’s music is backed diligently by three creative minds: producer Timsters (Manceau, Colorado) and mixed by Robin Florent (Portugal The Man, Dua Lipa) and mastered in Finland by Svante Forsbäck also being signed to Timsters own indie label Elephant & Castle.
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