Preview: Tove Lo – Queen of the Clouds

Preview: Tove Lo – Queen of the Clouds

Tove Lo’s debut album Queen of The Clouds is set for release on September 30th, it was announced on Tuesday. The Swedish pop sensation already has a UK top-ten hit to her name, has broken into the Billboard Hot 100 and is supporting Katy Perry on tour later this year, so there’s high expectations for her first full-length. Will it live up to the hype?

Previously a songwriter for pop heavyweights such as Girls Aloud and Icona Pop, likeable 26-year-old Tove Lo’s first single, “Love Ballad”, was released in 2012 to limited success. Her emergence truly started with the release of her third single “Habits”; Following a remix with California’s Hippie Sabotage, it was retitled to “Habits (Stay High)” and became a surprise hit in the United Kingdom, Australia and much of Europe. Her excellent debut EP, Truth Serum, was then released in March to acclaim.

Although most of Queen of the Clouds is yet to be released, even for reviewer’s ears, there’s much to look forward to. The album will be divided into three parts, based on subject matter, meaning that we can expect lyricism reflecting on ‘Love’, ‘Sex’, and ‘Pain’. Previous hit “Habits (Stay High)” and new single “Not On Drugs” both survive from the Truth Serum EP to make the full-length, while final track “Run On Love” is a remix of a previous single collaboration with Lucas Nord.

The announcement of Queen of the Clouds wasn’t unexpected, especially as her EP recently disappeared from streaming service Spotify to promote sales of her new album. But what it lacks in surprise, it shouldn’t lack in infectious hooks and unashamed pop gold, and perhaps darker moments too (purely determined from Tove’s brooding face on the album cover). The first single, “Not On Drugs”, is a catchy, synth-laden offering and most likely a good sampler of what to expect. (The music video was released earlier this week, and features smoke bombs!)

Perhaps the most telling sign of her likely success, however, is her tour schedule. In November and December of this year, Tove is lined up to support Katy Perry in  Australia and New Zealand. As a major label artist signed to Universal Records, it wouldn’t be surprising if this were strategically planned to coincide with a genuine breakthrough hit. (Her support stint follows that of Betty Who, another pop up-and-comer worthy of your attention.)

It’s impossible to know for sure if ‘Queen of the Clouds’ is going to be as hot as predicted, but it’s definitely one to look out for. In the meantime, check out her small but nonetheless delicious back catalogue and keep her name in mind, as Tove Lo is very possibly destined for big, big things.

“Not On Drugs” video –

Previous post
Deerhoof Announce New Album + 1st Single w/ Pitchfork, Out Nov. 4 on Polyvinyl Records
Next post
Roddy Frame (Aztec Camera) New Album, Seven Dials, Out NOW via AED Records

Preview: Tove Lo – Queen of the Clouds