Prolific Michigan Producer Apollo Brown Releases New Album
Apollo Brown Releases New Album “This Must Be the Place”
Out Today on Mello Music Group
(Detroit, MI) Prolific Michigan producer Apollo Brown is proud to announce This Must Be The Place, his first instrumental album in 8 years, is out now on Mello Music Group. For the veteran beatmaker, the new album is a self-reflection in beat form over his 15-year career working with artists including Ghostface Killah, Danny Brown, Joell Ortiz, Roc Marciano, Stalley, Raheem DeVaughn, and many more. Listen/download This Must Be The Place: https://orcd.co/thismustbetheplace
Recorded over the past two years of the pandemic in his home studio Brown Study, Apollo Brown transposes the happiness he’s found in his career, family, and circle of friends into his new album, This Must Be The Place. Brown explains the meaning behind the title, “It’s that peaceful place in your existence where you’ve always dreamt of being, the attainment of certain emotional, physical, and spiritual elements that make you whole, and being so comfortable with life, that you could sit on the edge of a cliff and fly a kite.”
The creation process for this album is especially unique when compared to Apollo Brown’s previous work. Highly-revered for digging in the crates and his traditional sample use, Brown chose a different method for making This Must Be The Place, pulling from compositions by some of his trusted sound designer colleagues. Brown explains, “I wanted to craft this album out of modern instrumentation. The result is just what I wanted.” This Must Be the Place is a continuation of Brown’s celebrated 2011 album, Clouds, as well as a departure from it. Clouds was melancholic boom-bap made for the fall, the soundtrack to a ruminative walk through a leaf-strewn park beneath gray skies, but Brown’s new album “This Must Be the Place” trades somberness for warm nostalgia and glimmers of hope. Brown offers moments for reflective gratitude and portals of escape through new permutations of East Coast-rooted boom-bap, his drums hitting with concussive force as snares crack like ice on midwestern lakes.
For every instrumental that inspires reflection, another transports you above the clouds and to the cosmos. At every sonic turn, This Must Be The Place can remind you to appreciate living the life you imagined or push you as you navigate there. Brown concludes, “It definitely encapsulates my gratitude for my career, family, friends, supporters, and the growing world around me.” Apollo Brown presents his new album This Must Be The Place July 8th on Mello Music Group.
“Apollo’s sound is very distinctive. His drums are crisp and his beats evoke a certain bounciness when you hear them.” – The Root
“pure Apollo Brown, soulful and bouncy at once, with a distant allure to it, wafting through the room like incense smoke.” – Beats Per Minute
“A glistening, psychedelic head-nodder” – BrooklynVegan
“a soulful piece made up of sparkling textures, airy vocals, and anthemic horns layered over crunchy boom-bap drums.” – Word Is Bond
“[Apollo Brown] is simply talented with the sound selection.” – Death or Desire
