Puerto Rico’s Premier Rum Event “Taste of Rum” Tours US East Coast this November
Join Rumerlier Ramon Diaz and DJ DNGR GRDN for an Evening of Rum-Tasting
(and a Chance to Win a Trip to Puerto Rico in Spring 2014!)
San Juan, PR: This November, Rums of Puerto Rico will bring the excitement of the Caribbean’s premier rum event, The “Taste of Rum” Festival, to Washington DC, Philadelphia, New York and Boston at the inaugural Taste of Rum Tour. This exclusive series of events will feature handcrafted signature rum cocktails made with Puerto Rico’s finest rums. Attendees will meet and talk with rumerlier Eric Morales, and enjoy great music provided by Puerto Rico’s own DJ DNGR GRDN. Additionally, guests in each city will have the opportunity to win a trip for two to the Taste of Rum Festival in San Juan in Spring 2014, courtesy of Puerto Rico Tourism Company!
Taste of Rum Tour Dates
Nov 20: Washington, DC @ Café Cintron 1343 Connecticut Ave. NW
Nov 21: Philadelphia, PA @ Cuba Libre 10 S 2nd St.
Nov 22: New York City @ SOBs 204 Varick St.
Nov 23: Boston, MA @ Mojitos 48 Winter St.
Please Join Us for a VIP Cocktail Reception before each event.
(INVITE ONLY, RSVP below)
About the Taste of Rum Festival
The “Taste of Rum” tour is an extension of Puerto Rico’s flagship event, the annual “Taste of Rum” Festival. Started in 2009, it is Puerto Rico’s official rum festival, sponsored by the Rums of Puerto Rico Program. The event offers rum-lovers a chance to taste a wide variety of Puerto Rican rums, food, and local entertainment amid the magnificent backdrop of the Paseo de La Princesa, on the beautifully restored San Juan Waterfront. The promenade sweeps from the cruise piers to La Princesa, a restored 19th-century prison, an architectural gem replete with huge mahogany doors, impressive arcades, polished floors, and elegant appointments that is now home to the Puerto Rico Tourism Company.
“Rums of Puerto Rico is pleased to be the Presenting Sponsor of the Taste of Rum Tour,” said Barbara Velez, Director of the Rums of Puerto Rico Program. “This tour showcases everything Puerto Rico has to offer…the sights, sounds, tastes and, of course, the finest rums in the world. With the help of AYS World, Federico Hernandez and our friends at Puerto Rico Tourism, we have assembled an outstanding team that is sure to make the Taste of Rum Tour a highly anticipated annual event in each city we visit. We hope you will join us!”
About Rums of Puerto Rico
Rums of Puerto Rico, a division of the Puerto Rico Industrial Development Company (PRIDCO), was created in 1948 to promote the quality and excellence of all the rums manufactured in Puerto Rico, and to maintain the region’s long-standing and highly demanding standard of quality for all Puerto Rican rums. The organization is a government Program managed by PRIDCO and is funded by a tax revenue program. Its aim is to market and promote the rums of Puerto Rico in the United States to increase sales and maintain image quality of member brands. ROPR represents five primary brands of rums: Bacardi Brands, Serralles Brands, Ron del Barrilito, and Ron Reserva Añejo, Ron Cañita and the new brands Black Roberts and Pitorro.
Rum Industry Fact Sheet
· The first rum distillery in Puerto Rico was “Santa Cruz,” which was set up in 1548 by Don Gregorio de Santa Olaya in the town of Bayamon.
· In the United States, over 77% of rums consumed come from Puerto Rico.
· The top-selling spirit in the United States is a Puerto Rican rum (Bacardi)
· The rum industry in Puerto Rico generated over 700 direct and over 4,500 indirect jobs in FY09
· The industry provides jobs for workers in the distilleries and related activities. It also helps to improve the way of life for workers through high wages and other benefits that in turn benefit the economy in general.
· The Industry uses raw material, equipment and local services contributing to the integration of Puerto Rico’s industrial activity.
· During the year, Rums of Puerto Rico selects different events to promote their brand. Some of the events sponsored include Mercedes Benz Fashion Week, Taste of Tennis, Citifield, Madison Square Garden and Saborea Puerto Rico.