PURE BATHING CULTURE SHARE “PRAY FOR RAIN” VIDEO VIA THE FADER
NEW ALBUM PRAY FOR RAIN RELEASED 23RD OCTOBER 2015 ON MEMPHIS INDUSTRIES
Pure Bathing Culture has shared the video for their new single “Pray for Rain” via The FADER. The clip, directed by Greg Hardes and Jacob Proud for Maverick.NYC, is a meditation on the nature of identity and the duality contained within. The video’s surprisingly dark themes reveal a twist approximately halfway through that complicates the narrative thread. Who turns us on? What do we truly desire? How is that desire reflected back to us?
Director Greg Hardes said, “We wanted to explore the idea of someone reaching for a sense of identity in a world they can’t quite relate to. The lyrics, ‘Are you cut in two, cut all the way through?’, gave birth to the concept of Joe as a character and his unconventional relationship with both Jenna and himself.”
Sarah Versprille & Daniel Hindman of Pure Bathing Culture explained that “the video is about someone going wherever they need to go in order to get where they’re going and sometimes this is about excess; you have be who you are and sometimes you need to chase the darkness. We’re all related, it’s all about our interactions. And we’re doing this with each other all the time. Sometimes for better and sometimes for worse. Really, how can you not be cut in two if you really, honestly look inside yourself?“
Pray For Rain is the band’s second studio album and first with producer John Congleton (St. Vincent, Swans, Angel Olsen, The Walkmen) at the helm. It is a big leap forward which one can hear from the opening notes of their anthemic title track: in Hindman’s clean yet serpentine guitar lines interacting with the live rhythm section and Versprille’s lucid vocals cutting through it all. Pray for Rain is the sound of the group confidently taking a step up to the next level and finding their footing as a true band.
“Pray For Rain” single video
Versprille summarizes the Pray for Rain experience as one of “stepping into the realm of discovering who we are as a band and as songwriters,” echoing a theme of the album itself, the process of change and transition.“You can find the best version of yourself in those hardest moments,” she said. Pray for Rain is the sound of Pure Bathing Culture transforming from who they were to who they will be, of finding their way, ready to take steps both small and momentous on their musical path.
Pure Bathing Culture Pray For Rain tracklisting
Pray For Rain
Darling, Save Us
I Trace Your Symbol
In The Night, In The Peaceful Night
Praise for previous record Moon Tides
‘Mystical tangoes in the night. A perfect summer record’ 8/10 Uncut
‘A glittering fusion of east and west coast rock’ 4/5 The Times
‘Music for the last days of summer’ 4/5 The Guardian
‘A blissful and quietly cosmic experience” 4/5 Q
‘Sumptuous’ 4/5 The Independent
iTunes pre-order http://ptsnre.co/PrayForRainiT
CD/vinyl pre-order http://www.memphis-industries.com/release/pray-for-rain/