Debut ‘heartsigh’ video
Purity Ring have released their video for ‘heartsigh’, directed by Cecil Frena & Alex Fischer. Watch via the link below or here.
Directed by Cecil Frena & Alex Fischer
The video explores the incredible futuristic live visuals the band have become known for. Impressively, the band designed the stage show/music video themselves – including the band’s costumes & Corin Roddick’s custom, state-of-the-art crystal mallet synth. In addition, the show/video incorporates an art installation called Submergence by the British art collective Squidsoup, which utilises over 2,500 immersive and interactive LED lights. The video also features choreography from L.A. based dancer Juliette Irons. Last weekend, the band wrapped up an intense year of touring, playing to over 4,000 people at a headline show in Los Angeles’ Shrine Expo Hall.
Purity Ring have performed over 100 shows in 2015 alone, selling out shows across North America and Europe, with back-to-back nights at NYC’s Terminal 5. bo
Singer Megan James said, “it was an honest collaboration that combined the ideas of the band with the talents of the directors, dancers and crew. The video consists of the many elements we have created and chosen to express in a live context, but has an added sightline of being in another world, keeping the past in arms with the present and holding a bit of magic in the dark.”
Cecil Frena, the director, explains, “Purity Ring are unsung visual artists in their own right, so Alex and I just did what we could to capture and situate the universe they’ve created. Also we left some chemtrails for the sci-fi nerds in there.”
Financial assistance for the video was provided by MuchFACT.
another eternity, Purity Ring’s second album, is out now.
“An intelligent, confident sound that is distinctly their own.” The Observer ****
“Slick, atmospheric future-pop.” The Times ****
“Sweetly melodic.” NME