Her release video for We Choose

Her release video for We Choose

HER RELEASE VIDEO FOR “WE CHOOSE”

SELF-TITLED DEBUT ALBUM OUT 3/30 – NOW AVAILABLE FOR PRE-ORDER

“Its opening uses a lone voice above sustained keyboard chords; by the end, horns and a choir have joined in without disturbing the dignified farewell.”The New York Times

NEW YORK, NY (January 12th, 2018) – Today, Her has shared the music video for their new single “We Choose”, directed by Antoine Poulet and Giorgio Martinoli. “We Choose” is the Her’s first release since the untimely passing of co-founder Simon Carpentier following a long bout with cancer. On “We Choose,” Victor Solf carries haunting verses into a hypnotic refrain with an airy sonic palette and classic soul style punctuated by Carpentier’s final vocal performance. The new song and video also herald the arrival of their anxiously awaited self-titled full-length debut, Her [Republic Records] — out March 30, 2018 and available now for pre-order, here.

WATCH THE NEW VIDEO FOR “WE CHOOSE” HERE

PRE-ORDER THE SELF-TITLED DEBUT LP FROM HER HERE

 The video for “We Choose” was shot in Paris, in the prestigious Palais d’Iéna and was directed by Giorgio Martinoli (Creative Director at l’Optimum and l’Officiel) and Antoine Poulet (who has worked with Louis Vuitton, Yves St Laurent, and on videos for Lana Del Rey, Woodkid and The Shoes). On the song and video, Her’s Victor Solf explains,
‘We Choose’ was the first Her song we wrote after our previous band ended. We wrote it overnight. It was a statement about why we were continuing and about this strong faith we had into our music because we couldn’t do anything else. It’s the song with which we were opening all of our live shows for the past 18 months, and it felt like the right moment to release it now—as a reason why Her needs to pursue this quest for hope and life.”
“The video tries to illustrate the impossible: the absence of Simon, half of Her and my closest collaborator for 10 years. There is a sort of beautiful melancholia to the video. The basic premise was ‘what would we do if Simon was still here?’ So everything is framed for two and meant for Simon to have a place of expression.”

LISTEN AND SHARE THE NEW SINGLE FROM HER, “WE CHOOSE” HERE
““In the grander scheme, it’s a bridge between Her’s humble beginnings and their uncertain future where the question of moving forward continues to present itself. However, Solf approaches this challenge with the same determination as on Her’s first day.” Billboard.com



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While still in school, the half-German Victor and the French Simon met in 2007, bonded like long lost brothers, started making music together equally informed by old school soul a la Otis Redding and post-Yeezus hip-hop, and formed Her in 2015. Success followed as the breakout “Five Minutes” soundtracked Apple’s “Shot on iPhone” campaign and eventually generated over 6.7 million Spotify streams. The duo released a pair of EPs Her Tape #1 and Her Tape #2, spawning fan favorites such as “Quite Like,” “Union,” and “Her” and amassing over 20 million cumulative Spotify streams. Merging artfully seductive and provocative visuals and dreamy newer wave pop with a jazz undercurrent, the boys crisscrossed the globe in support of the EPs, including making waves stateside. In the middle of it all, unbeknownst to anyone but those closest to him, Simon lost a long, quiet, and arduous battle with cancer in August 2017. With his friend’s spirit always close by, Victor worked on what would become the duo’s 2018 major label full-length debut, Her [Republic Records].

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Her release video for We Choose