The Rival Unveils New Music Video

The Rival Unveils New Music Video

The Rival Releases New EP

June 17, 2016 (Nashville, TN) — Nashville indie-pop duo The Rival has unveiled its new video, “When I’m With You (Walking On Air).” The video was premiered yesterday by NYLON Magazine which called the track, “…one of five outstanding, sun-kissed songs from The Rival’s new Waves EP.” They go on to say the track is, “… an already glistening pop song made even more magical with an equally dreamy visual.”

Watch The Rival’s New Video For “When I’m With You (Walking On Air)”

The Rival’s Phillip LaRue tells NYLON, “I think we take ourselves too seriously sometimes (especially artists), and honestly, life is hard at times and we could all use a laugh now and then. I came up with this video concept because I wanted to make something that felt strange and dream-like.”
“When I’m With You (Walking On Air)” was released back on May 27 as part of the band’s latest EP, Waves. This collection of songs, and the upcoming two EPs Sands and Peaks, were all inspired by different geographic landscapes. “The goal was to help the listener experience the emotions brought on by each type of landscape, and be able to visualize each setting,” says Allen Salmon of The Rival.
As The Rival, Philip and Allen have two previous releases including 2012’s self-titled debut, and 2014’s Endless EP. The band has seen incredible TV/Film success with its songs used in everything from Apple’s iPhone 5 launch, to commercials for Target, Nike, Sony, Microsoft, and ESPN. Individually, Phillip and Allen have numerous songwriting credits including Phillip’s #1 country hit “Whiskey In My Water” performed by Tyler Farr, plus Allen Salmon’s credits as a producer, mixer, and writer which includes collaborations with MuteMath, Fleurie, Katie Herzig, and Neulore among others.

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The Rival Unveils New Music Video