Sainté drops new single, ‘Stop Crying’

Sainté has today premiered brand new single, ‘Stop Crying’. The hotly-tipped Leicester rapper recently returned with fan track and Cash Cobain collaboration ‘Air4’, kickstarting a new era to follow his widely acclaimed independent EPs (Vacation, Out the Blue, and Local MVP) plus tours with the likes of Denzel Curry and Kenny Beats. Having amassed over 300 million streams DIY and sold out his own European headline tour – including London’s Village Underground – watch out for much more from Sainté to follow soon.

The next-up of UK Rap, Sainté is a curious, charismatic and disarmingly humble 24-year-old with the presence (and sporting stature) of a future superstar. Having bubbled far beyond the East Midlands across his formative releases, today Sainté has emerged the front-runner of a new wave of artists connecting the worlds of music, fashion, and community. It’s a mission made clear on new single ‘Stop Crying’, which loosely binds itself to turn-of-the-century hip-hop like 50 Cent in its description of humble origins meets huge ambition.

Switching up Sainté’s sound (and even his voice) like you’ve not heard it before, ‘Stop Crying’ – says Sainté – “emphasizes all the right reasons to feel like that main character. Whoever you are, you know all the reasons you have to flex and it just enables you to feel that flex and let it out! As Sainté, I’m not here to be cocky, but I feel like ‘Stop Crying’ is one of the few moments where you hear me positively vent a little. Skipping in and out of sharing my accomplishments and goals whilst knocking away the negativity that life may bring. It’s about being 100% yourself and owning it.”

Now residing in east London, Sainté’s journey harkens back to Leicester, where he was raised upon his move to Britain as an infant. He started rapping spontaneously between his then-trajectory from school into professional basketball, but as the lockdowns closed that window, another opened: Sainté’s music blew up instead, with viral hit ‘Champagne Shots’ earning him his first independent disc and a surprise call whilst working at Nando’s leading to his work soundtracking a show from the late Virgil Abloh. Having gone on to star in his own fashion campaigns for the likes of New Balance, Burberry and Jean Paul Gaultier, Sainté ultimately strives to stand at that cultural intersection where music, style or sport need not stay in their own lane. Today, he’s inspired by polymathic talents ranging from Tyler and Skepta to Sade (so much so he named a song after her). Sainté just wants to do more, see more, and feel more.

On his upcoming music, Sainté is ready to reveal more of himself, too. Fresh from a cameo on the Drake tour in Zack Bia’s Learn To Fly project – where Sainté guests alongside Lil Yachty, JID and Don Toliver – he has already collaborated with peers ranging from Knucks, A2 and Miraa May on music that’s as conversationally cocksure as it is introspectively candid. Although the potential is global, the future for Sainté is also right next-door (“there’s no way I’ve come from this sort of background and there’s not more of me here, deserving of opportunities”). Sainté’s ascendance is rooted in a love of locality that feels hopeful, authentic, and marks him out as an undeniable One to Watch for the year ahead.