SASH Releases Debut Project “Bittersweet” + Video for ‘biscayne’ Out Now

December 2, 2022 (New York, NY) – Emerging artist SASH has released his debut project, Bittersweet, via new label Apex Sound. The 6-song project, produced with Apex Martin (Travis Scott, Ty Dolla $ign, G-Eazy) and Mike Dean (Beyoncé, Frank Ocean,The Weeknd, Travis Scott), comes on the heels of SASH’s debut single “lemon sorbet.” Released in November to widespread acclaim, Variety describes the track as “darkly luxurious with a sweet vocal melody contrasting a gloomy undertone” and Complex calls it “hypnotic.” SASH will also be doing an interview with Zane Lowe on Apple Music 1 Radio on 12/6.

Along with Bittersweet, SASH has released a stunning music video for the track “biscayne.” The video is shot entirely on film and highlights SASH’s moody aesthetic. SASH elaborates, “Visually, I’ve pushed for everything I put out to look like a 70s Al Pacino film, a Serpico-esque depiction of New York.” Watch the “biscayne” video HERE.

On the project itself, SASH explained, “Bittersweet is a batch of songs about finding beauty in darkness. It points to the dualities of there being no pleasure without pain, no virtue without vice, and no sweet without sour. We’re going to be dropping a project every few months – we’re getting into a cycle.”

Darkness and sophistication make up the foundation of SASH’s sound, his look, his attitude and his art. Uncompromising and unyielding, the New York City-bred artist makes “Music-Noir.”

As the first signee to Apex Sound, SASH worked closely with Mike Dean and Apex Martin on this record. The trio used this project as an opportunity to hone in on SASH’s signature style, combining moody, melodic vocals with modern hip-hop production to create his unique sound.

Bittersweet Tracklist:

1. midas touch
2. lemon sorbet
3. biscayne
4. active
5. m.i.a.
6. over overthinking

Photo Credit: Diego Andrade

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