Introducing Scandinavia’s latest talented indie pop export: School. Hailing from Sweden’s musical second city Gothenburg, and with a growing cult reputation in their homeland, the ethereal quartet submit themselves to an international audience with captivating new single “SoLong”.
A chirpy and dreamy pop number with more than just a touch of the shoegaze about it, “SoLong” is deliciously innocent. The floaty vocals of Alice Botéus are reflective and uncorrupted, while gentle yet nimble drum beats and tuneful guitar flow gives School’s sound an air of cathartic otherworldliness.
“SoLong” isn’t, strictly speaking, a new track. Originally released last December in School’s native land, it has sat on Spotify for almost a year, receiving only 16,000 plays in that time. This, along with the single’s low-rent music video, is a reminder that this is a band that remain unearthed, discovered only by those that scratch beneath the surface. This is unjust to their considerable talents, and deprives the world of their dream pop endeavour.
But change may be coming. NME, always an influential tastemaker, has already labelled them the ‘next big Scandinavian export’. And the rest of School’s songbook reveals further snappy pop delights, such as “Head Over Here”, a similarly luscious standout. If School can keep up this good work, it undoubtedly won’t be long until the wider world takes notice. Meanwhile, “SoLong” is out on Monday via Luxury Records, and is more than worthy of your attention. 7.6/10