With Shuga it’s all in that name: saccharine and brutalized. They are essentially sweet; a simple, stripped-down, loved-up rock n roll combo, but like their spelling, they’re also fucked up. A rowdy London three-piece who make timelessly lovesick, grunge-slathered, punked-up pop songs, they also benefit from that special kind of alchemy that touches bands who are fronted by young and beautiful are-they-aren’t-they lovers. Emma Chitty (vocals, bass) and Luis Felber (vocals, guitar) have each other’s names tattooed on their arms. They’ve been inseparable since they were kids. They’re sweet on each other, and in Shuga they’ve given birth to a kind of aggy problem child. They’ve created a little monster.
The video for b-side ‘Sugar’ is quite possibly every 5 year olds dream, breaking open a bottomless piñata to find so much candy that you can swim in it… either that or get hyped up on enough sugar and draw on the walls at least.
The debut 7" is released in Luv Luv Luv Records on November 14th.
Shuga Single Launch – November 11th – Dalston Visions Bar – London
Watch the video for ‘Sugar’ below