DEBUTS ‘STRANGERS’ VIDEO
RELEASES ‘STRANGERS’ (REMIXES),
Watch the “Strangers” music video HERE
“Sigrid is making essential pop music” – Billboard
“Scandi-pop’s bright new hope” – The FADER
“From a tiny city in Norway comes a young woman with a powerful voice” – NPR
“One of the promising new pop artists to emerge in 2017” – Entertainment Weekly
Sigrid has gone from unknown to one of the most exceptional breakout stars, in less than a year. Now the Norwegian pop sensation drops the video for ‘Strangers’, directed by Ivana Bobic (Stella McCartney, Bloc Party), which captures Sigrid’s effervescent performance with the camera following her around a surrealist set, which constantly spirals and reforms. “It was a joy making it. We wanted to take this feeling of seeing things differently to what they really are. The one thing that is realistic is me dancing around in my usual way,” Sigrid tells i-D. She also releases the ‘Strangers’ R3hab remix and “Strangers” acoustic today.
Listen to ‘Strangers’ (Remixes) HERE
Sigrid’s rise has been unrivaled; from releasing her acclaimed debut Don’t Kill My Vibe EP, which has amassed over 100M global streams – to playing multiple festivals worldwide and being chosen as Apple’s Up Next Artist, all in less than a year. ‘Strangers’ is Sigrid’s arresting new single, produced by Martin Sjolie, the dream pairing behind ‘Don’t Kill My Vibe’, with lyrics of steel, meandering melodies and stark honesty, which embodies the natural, sincere talent Sigrid has become renowned for. Watch the lyric video for the track HERE. At only 21-years-old, Sigrid has also given her vocals to the epic action adventure film Justice League, with a powerful, haunting take on Leonard Cohen’s ‘Everybody Knows’. Both the film and soundtrack are out now.
From the tiny town of Ålesund in Norway, Sigrid has been quietly creating a world which emboldens her followers, displaying outstanding song writing ability with hard-hitting and empowering words, laced over unexpected and daring melodies. Gracing almost every festival stage this summer, Sigrid has been dotted across the globe, from the furthest edges of Norway, to Iceland and the US, with a stand out performance at Glastonbury. From Latitude, SXSW, Life is Beauriful, Lollapalooza and last weekend Pitchfork Paris, the constant has been masses of crowds, building with each new performance. 2018 is waiting.
‘Strangers’ is out now on Island Records.