SONNY & THE SUNSETS
Unveil new video / release new album in UK & EU
The prolific west coast garage and psych oddity that is Sonny & The Sunsets release a 7 minute long epic music video (/short film) for half beachy-pop, half spoken-word psych ‘Happy Carrot Health Food Store’. Strongly urge you to give it a click, Sonny Smith is just purely a genius – inventive, imaginative, hilarious and weird.
New album ‘Talent Night At The Ashram’ sees it’s UK/EU release on 23rd March (more info below), rumour has it he might be crossing the pond for a few shows too..
“If you haven’t made the effort, you should seriously get o know the people at your local grocery store, or bodega. In Sonny & The Sunsets‘ video for “Happy Carrot Health Food Store” you get to meet a new cast of characters. The song moves between moments of really classic sounding surf-rock to crazy, soloy psychadelic in the latter half. The video itself begins to morph too, from a Clerks esque black and white cruise around the store to a super wavy and colorful series of animations that take the visuals to space and back.” – NOISEY
Sonny & The Sunsets
Talent Night At The Ashram
23 March 2015 (UK/EU)
Bizarre? Scrappy? Deranged? Sonny & the Sunsets’ latest record sees them in perhaps their strangest and most lyrically explorative phase yet.
A big soup of sonic ideas that wouldn’t normally be glued together, the songs on Talent Night at the Ashram make a large collage that mixes cinematic stories of fringe characters.
Initially envisioned as a film project, each song was originally a short film that, when strung together, formed a feature-length movie.
As Sonny Smith was writing the scripts and hiring the actors (even shooting a few of the clips), the scripts began to morph into songs.
Equal parts Fellini and Os Mutantes, Talent Night at the Ashram is cinematic in its storytelling and kaleidoscopic in its mixing and merging of musical genres.
On album opener “The Application,” Smith applies to be a human being to the tune of Beach Boys harmonies, ragtag beats and ‘80s synths.
“Happy Carrot Health Food Store” tells an epic saga of grocery store employees set to a soundtrack that takes listeners on a psychedelic odyssey with elements of jazz and a hallucinogenic sequence including a conversation with a girlfriend swimming in his beer glass, or is that a dog?
‘60s folk, electric sitars, flutes, and myriad other sounds help accentuate tales of professional bowlers in desperate need of a strike (“Icelene’s Loss”), a mansion that houses every woman Smith has ever known (“The Secluded Estate”), and Occupy meetings ending in bad love (“Secret Plot to Destroy the Underground”).
Recording was a communal effort mostly done at Smith’s home on this tape machine with musicians such as Shayde Sartin (The Fresh & Onlys), Garret Goddard (King Tuff), Kelley Stoltz, Rusty Miller, Ian McBrayer, and more.
Pairing uniquely off-the-wall stories with an ambitious musical scope, Talent Night at the Ashram finds Smith once again securing his status as one of today’s most arrestingly inventive songwriters.