Spotify Isn’t Letting Up on Bundling: Here’s the Latest Data

Last Month, 97% of Spotify Accounts Were Classified as Bundles. Now, That Figure Is 98%.

Four months have passed since Spotify officially reclassified the vast majority of its U.S. subscriptions as bundles — thereby unlocking massive royalty savings. But just how big of an impact is the sweeping change having on stateside mechanicals?

REPORT TABLE OF CONTENTS

I. Introduction: A Recap of Spotify’s Bundling Embrace and Related Pushback

II. Post-Bundling Spotify’s U.S. Mechanicals At a Glance – How Much Is the Platform Paying Now That 98% of Accounts Are Bundled?

Graph 1: Spotify U.S. Accounts (Not Subscribers) by Plan, March v. April 2024

Graph 2: Spotify U.S. Mechanical Royalties Payable by Plan, Pre-Bundling February, Post-Bundling March and April 2024

III. How Do Spotify’s U.S. Mechanicals Stack Up Against Those of Apple Music and Amazon Music?

Graph 3: Total April 2024 U.S. Mechanicals Payable by Apple Music, Spotify, Amazon Music, YouTube Music, Pandora, Tidal, and SoundCloud — Paid Plans Only

IV. The Bottom Line: What Spotify’s Aggressive Bundling Means for the Industry Amid Continued Streaming Growth