Spotify’s North American Subscriber Growth Remains Sluggish Ahead of Anticipated Price Increases
Spotify’s North American Subscriber Growth Remains Sluggish Ahead of Anticipated Price Increases — Is a Less-Restrictive Free Tier About to Become a Big Problem?
Despite expanding its subscriber base by 11.5% during Q3 2025, Spotify is still grappling with sluggish paid-user growth in North America. Given the platform’s reported plans to again bump U.S. pricing – and its loosened free-tier restrictions – will that growth flip to a contraction in the new year?