Standard Fare’s Emma Kupa Back With New Band Mammoth Penguins

Standard Fare’s Emma Kupa Back With New Band Mammoth Penguins

STANDARD FARE’S EMMA KUPA RETURNS WITH NEW BAND MAMMOTH PENGUINS

Hide and Seek is the debut album from Mammoth Penguins, the new band fronted by Emma Kupa, formerly of the much-loved Standard Fare. The album is an exhilarating collection of indie anthems, with Emma’s candid songwriting and heartfelt vocals at the fore. Chugging away like a great lost Weezer record, the songs are bold, loud and outrageously catchy, with lyrics that hit just the right chord, exploring the burgeoning responsibilities of being in your late 20s/early 30s.
When Standard Fare called it a day after nine years and two albums, Emma Kupa upped sticks and moved from Sheffield to Cambridge, where she recruited Mark Boxall (bass) and Tom Barden (drums). Previously the bassist and lead singer in Standard Fare, Emma relished the switch to guitar in Mammoth Penguins, allowing her the space to deliver her trademark soaring vocals and to indulge in the occasional mean guitar solo. With Tom’s driving energy and Mark’s bouncy pop bass they quickly developed their riff-tastic powerpop sound.
A songwriting force of nature, Emma soon had enough songs for “Hide and Seek”. Recorded at Sickroom Studios in Norfolk by producer Owen Turner (Magoo, Factory Floor), Hide and Seek captures the band at the age they’re at right now, reflecting on different aspects of being in their late twenties. With Hide and Seek, Mammoth Penguins have produced a wonderfully varied record, each song a story containing nuggets of joy, despair and hope.
The band launch the album with a show at London’s The Lexington on Tuesday 21st July, before an appearance at Indietracks Festival the following weekend.

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Standard Fare’s Emma Kupa Back With New Band Mammoth Penguins