SXSW indie rockers CeaseTone use animation to tackle mental health in captivating "Bright Side" video

SXSW indie rockers CeaseTone use animation to tackle mental health in captivating "Bright Side" video

Icelandic indie rockers CeaseTone have just release the new stop animation video for their single “Bright Side” ahead of their US debut at this years SXSW.

CeaseTone – “Bright Side” video

“CeaseTone knocked our socks off, combining folk, post-rock, and prog rock. The last song exploded in the most glamorous way.” (Reykjavik on Stage)

 

WATCH THE ENTHRALLING STOP ANIMATION VIDEO FOR CEASETONE’S “BRIGHT SIDE”

(Los Angeles, CA) – March 1, 2015: The MuseBox today announced the release of “Bright Side,” the captivating new stop animation video from Iceland’s hottest new export, electro indie rockers CeaseTone. CeaseTone will make their SXSW debut this March in Austin, TX. With JaJaJaMusic.com calling their debut single “Full Circle” “an opening salvo of tightly wound dark-wave pop,” CeaseTone overcame 150 bands to win the 2015 All Tomorrow’s Parties Unsigned Talent Competition and enjoyed watching “Full Circle” head to #17 of Iceland’s top music chart. CeaseTone will accompany Icelandic folkster Axel Flovent on a March tour of the U.S. surrounding their SXSW appearance.

According to Right Cord Music, CeaseTone are worthy of comparisons to Iceland’s most prominent acts:

“Somehow Icelandic music never disappoints, and its latest exports, CeaseTone, are no different. Their brand of electro indie rock does what we demand of all our featured artists: It stops us in our tracks and makes us want to listen again and again.”

CeaseTone are comprised of Hafsteinn Þráinsson (vocals, guitar, keyboard), Sólrún Mjöll Kjartansdóttir (drums), Jökull Brynjarsson (synths, samples, keyboard), and Steinar Karlsson (bass). Recent reviews point to the band’s dynamic and captivating live show that audiences at SXSW are sure to enjoy. Tónlist.de raves that “CeaseTone’s indie rock, decorated with electronic sounds, is powerful and the live sets are energetic.

According to Þráinsson, the figure in the “Bright Side” video goes through an interpretation of mental struggle, “looking for the bright side which seems to be visible, but is always just out of reach.” Þráinssonhad the concept for the video, but didn’t know anyone who could complete the project in time: “I did, however, know how to cut out paper and take pictures with a camera, so I figured I could just make it analog stop motion. I used that to my advantage in getting a raw and humble visualisation of a concept that came straight from the heart.”

CeaseTone will perform several showcases at SXSW and are available for pre-festival interviews. More information on CeaseTone is available on their official website.

 

SXSW 2016 Offical Showcase Info
Venue: Esther’s Follies (525 E 6th St)
Date: Tuesday March 17th
Time: 09:00 – 09:40PM

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SXSW indie rockers CeaseTone use animation to tackle mental health in captivating "Bright Side" video