Taylor Swift’s ‘Taylor’s Version’ re-records may be exceeding even her high expectations

Taylor Swift’s ‘Taylor’s Version’ re-records may be exceeding even her high expectations

Over the past few weeks, Music Business Worldwide has been rooting out new details about one of the music business’s most argued-over sagas: the sale of the master rights to Taylor Swift’s first six albums, originally recorded for Big Machine.

In our latest chapter of this investigation, we obtained – and published elements from – an unsigned June 2020 NDA mutually drafted between Swift’s team at 13 Management and Scooter Braun’s Ithaca Holdings.

This NDA was created to advance talks between the parties over the potential sale to Swift of her ‘Big Machine’ masters from Ithaca. It contained what appeared to be a fairly boilerplate clause preventing each side from speaking publicly about confidential deal negotiations

All of that, though, is now firmly in the past.

Whether or not there were some elements of Swift and her team ‘negotiating in public’ with Braun via accusations about the aforementioned NDA, history will show that, in the end, a deal wasn’t agreed between 13 Management and Ithaca.

Braun would eventually ink a sale for the master rights to Swift’s first six albums to Shamrock Capital for a total of USD $405 million in October 2020.

So what happened next? That’s the focus of this article – where we reveal just how successful Taylor Swift’s ‘Taylor’s Version’ re-records of her Big Machine albums have been so far, ahead of the release of Speak Now (Taylor’s Version) this Friday (July 7)… (MBW Reacts)