The Average On-Demand Streaming User Spends $434 Per Year on Recorded Music in the U.S., Up 27% from 202
The Average On-Demand Streaming User Spends $434 Per Year on Recorded Music in the U.S., Up 27% from 2020, DIMA Report Finds
The average stateside streaming user now spends $434 on recorded music annually – up nearly 30% from 2020, according to a new study. But amid a well-documented subscriber plateau in established markets, what’s the best way to drive additional growth?