The Complicated Nature of Spotify Wrapped for Artists
The Complicated Nature of Spotify Wrapped for Artists
It’s that time of year again. Artists are posting their Spotify Wrapped, a collection, synthesizing, and summarizing of their streaming stats. For some artists, it’s an encouraging season and it’s fun to celebrate with their fans. But for many artists, it’s a “dark night of the soul” type of vibe. It’s complicated. Here’s why, and here’s how you can approach it (this year or in future years).