The false premise that’s killing independent music

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On August 13, 2026
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In News
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What I found was something scientists recognize when examining a problem from a different angle or lens: a field operating on a false hypothesis. A foundational misassumption baked so deeply into the architecture of the industry that it is now taken for granted. The hypothesis is this: fans must receive something tangible in exchange for financially supporting an artist.  Daniel J. Carucci, MD, MSc, PhD, Founder and CEO of Tipify
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