The Weeknd’s upcoming Shot on iPhone video for “Dancing in the Flames”
THE WEEKND UNVEILS NEW SONG AND BTS LOOK AT UPCOMING SHOT ON IPHONE VIDEO DURING APPLE’S ‘IT’S GLOWTIME’ EVENT
FORTHCOMING ALBUM TRACK “DANCING IN THE FLAMES” DROPS WITH ACCOMPANYING MUSIC VIDEO THIS FRIDAY 9/13
PREORDER HURRY UP TOMORROW: HERE
THE COVETED EVENT REVEALED EXCLUSIVE BEHIND-THE-SCENES FOOTAGE OF A DRAMATIC VIDEO SHOT ENTIRELY ON AN IPHONE 16 PRO AND DIRECTED BY ANTON TAMMI, FEATURING THE WEEKND
Rare behind-the-scenes footage of The Weeknd’s upcoming Shot on iPhone music video for “Dancing in the Flames” premiered during Apple’s “It’s Glowtime” event this morning. The music video, from director Anton Tammi and director of photography Erik Henrikkson, will premiere on Friday, September 13, and was shot on the all-new iPhone 16 Pro.
Behind-the-scenes photos: LINK
This past week was monumental for the global music sensation:
+The Weeknd revealed the title and cover of his forthcoming album, “Hurry Up Tomorrow,” which marks the culmination of his acclaimed trilogy. Following “Dawn FM” and “After Hours,” this album is set to elevate his artistic narrative, encapsulating existential and self-referential themes that have captured the imagination of fans. The anticipation surrounding this final chapter is palpable, as it promises to be a powerful testament to The Weeknd’s evolution as an artist. The enigmatic artist unveiled the cover art along with a pre-order of Hurry Up Tomorrow, available for vinyl and CD. Pre-order here.
https://www.instagram.com/reel/C_fxxr_u4zC/?igsh=MTc4MmM1YmI2Ng%3D%3D
+This past Saturday, September 7, he delivered a sold out stadium spectacular live performance from São Paulo, which was streamed exclusively on YouTube. Fans worldwide tuned in to witness the unique concert that showcased his signature sound and electrifying stage presence along with surprise guests Playboi Cari and Anitta. 10% of net proceeds from all merchandise sales at the event and online to the Brazilian Soul Fund of BrazilFoundation, supporting communities affected by natural disasters and economic hardships in southern Brazil.
In case you missed it watch here (until Saturday September 14th): https://www.youtube.com/live/A4WgT0QOXhs
+Kicking off his South American show was the release of his cover on Billboard Brazil (which debuted Friday morning), heralding his highly anticipated one-time stadium performance in São Paulo the next day (live streamed on YouTube), which caused a surge in traffic that crashed their website. In the feature, Abel speaks openly about his experiences with anxiety, his connection to God, Brazil, and his music.
BILLBOARD BRAZIL COVER STORY:
https://billboard.com.br/the-weeknd-is-the-new-cover-of-billboard-brazil-read-the-exclusive-interview/
Cover and Photos
+An integral aspect of his commanding presence in São Paulo was the takeover of the Farol Santander building:
https://drive.google.com/drive/folders/1Jg7GxReMbP2Vngtp4UYQXC3R3yVyfi3B?usp=sharing
+In addition to his captivating live performance and cover of Billboard Brazil, The Weeknd launched his highly anticipated Halloween Horror Nights experience at Universal Studios. Opening on Thursday, September 5, “The Weeknd: Nightmare Trilogy” delivered a chilling and immersive journey that runs through November 3. This new installment builds on his thrilling debut from two years ago and offers fans a one-of-a-kind horror experience filled with unexpected surprises.