Phantogram x ALLSAINTS
Creates An Exclusive Music Video for Phantogram
WATCH: ‘Fall In Love’ Video
Last week Phantogram announced a run of UK shows taking place in October following a non-stop summer that will see the band play across the entirety of the US including a number of shows in Europe before hitting our shores. When they last visited the UK earlier in the summer in support of the release of new album ‘Voices’, they played two sold out shows at XOYO and Oval Space respectively and took the time to team up with All Saints to film a unique session for album-standout ‘Fall In Love’.
With both creative minds coming together, the approach of the session was to ultimately develop a unique representation of what Phantogram are consistently delivering when playing live, a strikingly arresting and engaging experience. The development of the session yielded to an imaginative angle that has morphed into it’s own alternative music video for Fall In Love. Featuring a cutting-edge, all-analogue effect called ‘Optical Feedback’ to produce an endless series of reflections behind the band, the pairing of this technique with old-school VHS aesthetics has resulted in a striking, performance-led concept, which sees all members wearing looks from AllSaints’ current collections.
Watch the video for ‘Fall In Love’ below
WIL BEEDLE, CREATIVE DIRECTOR, ALLSAINTS
“As a global brand, we want to take our rich content out into the world and create a live dialogue with the community that inspires us. Exciting and attitudinal bands like Phantogram are the perfect expression of AllSaints’ intersection of fashion, image and music that makes up the new creative landscape.”
“It’s great to work with such creative individuals and even better to see Fall in Love so flawlessly reimagined visually” -Josh Carter
AllSaints Studios is a multi-faceted communications channel, creating exclusive film, music, art and performance content to be shared digitally with the brand’s global community. The channel launched with New Music City, a documentary about the burgeoning Nashville music scene, created exclusively with Kings of Leon. Other AllSaints Studios collaborators include Poliça, Dum Dum Girls, Band of Skulls, One Republic, Richard Hell, Gilles Peterson, Roots Manuva and José González.
Founded in London in 1994, AllSaints creates design-led clothing for men and women. The brand expresses attitude and individuality through a strong digital presence, deep-rooted links to music, and its film division, AllSaints Studios. AllSaints has 114 stores in 9 countries.
Phantogram Tour Dates
13/11 – KOKO – London
14/11 – Cockpit 2 – Leeds
15/11 – Sound Control – Manchester
18/11 – Broadcast – Glasgow
For more information head to http://www.phantogram.com