Watch the new video for Born Ruffians "We Made It"

Watch the new video for Born Ruffians "We Made It"

Born Ruffians Share Video For “We Made It”

New Album RUFF to be released on October 2nd

photo credit: Laura Lynn Petrick

On the heels of announcing their new album, RUFF, Born Ruffians share the video for their first single “We Made It.”  Inspired by weird videos like Memory Hole, the band’s concept for the video was to make it like an unfolding art project. The video contains a storyline about a down-on-his-luck man “making it”, but is intercut with chaotic, frantic dream-like footage. There is something fundamentally disorienting to it.

The band had this to say about the “We Made It” video and their new album, “It will become more apparent in the months ahead, but the video hints at some other weird things that we’ve been up to. This album release is loaded with surprises and we’ve wanted to treat everything we do that way, from the physical album, to the videos, to the live show.” They added, “We want to treat this video as a treasure hunt of sorts – the narrative is non-linear and demented, but as the months progress and we release more content, the meaning and interpretation of this video changes. This is the viewer’s visual entry into “RUFF world” – a weird, deranged dreamlike space, not unlike the album’s artwork. The 90s homemade VHS video camera style ties into other things in the works, and the editing style reminds viewers of the look of taping over old footage on VHS tapes.”

Watch/Share the video for “We Made It” here

RUFF is an exploration into self and aesthetics.  It’s a collection of scrubbed raw anthems that are defiantly optimistic, imaginatively arranged, and performed with a sense of bloodlust. In contrast to previous records from this Canada-based quartet, RUFF is simultaneously a return to form and a departure from convention. It is at once a culmination and a disassembly of the band’s history and dynamics.

Over four albums, Born Ruffians have developed a signature aesthetic that encompasses tightly wound, trapezoidal songs frothing over with hooks and wryly-cathartic lyrics. The group has garnered favorable comparisons to such quirky pop infiltrators as the Talking Heads, The Pixies and The Strokes. Onstage, the band is arousing and assaulting, coming off somewhere between a riot and a soul revue. Born Ruffians are Luke Lalonde (guitar/vocals), Mitch Derosier (bass), Andy Lloyd (guitar/keyboard) and Adam Hindle (drums).

RUFF was written in ebbs and flows: the origin of some tracks stretch back to 2013 and others came together in a matter of days, or in a single band practice. Jeff McMurrich (Jennifer Castle, The Constantines, Fucked Up) recorded RUFF in just three weeks in Toronto. The band’s trusted friend Rusty Santos (Animal Collective, Eric Copeland, Owen Pallett) – who produced their acclaimed album, Red, Yellow & Blue, and its follow up, Say It – mixed RUFF in New York.
RUFF stands as a poignant marriage of form, content and process that is without a doubt Born Ruffians’ most focused and mature work to date.

RUFF will be released by Yep Roc worldwide ex-Canada on October 2nd 2015.

RUFF Tracklisting
Don’t Live Up
Stupid Dream
Yawn Tears
Don’t Worry Now
When Things Get Pointless I Roll Away
& On & On & On
Fuck Feelings
(Eat Shit) We Did It
We Made It
Let Me Get It Out
Shade To Shade

 

World Tour Dates:
Sep 17 Waterloo, ON @ Starlight
Sep 18 St Catharine’s, ON @ L3 Nightclub
Sep 19 Hamilton, ON @ Casbah
Sep 25 Ottawa, ON @ Ritual
Sep 26 Peterborough, ON @ The Red Dog
Oct 06 Manchester, UK @ Gullivers
Oct 07 London, UK @ 100 Club
Oct 08 Brighton, UK @ Patterns

Oct 10 Metz, FR @ Les Trinitiatres (Zikametz Festival)
Oct 11 Brussels, BE @ Botanique Witloof Bar
Oct 14 Paris, FR –@ La Cigale (MaMA Festival)
Oct 15 Dusseldorf, DE @ FFT
Oct 16 Munich, DE @ Milla
Oct 17 Berlin, DE @ Berghain Kantine
Oct 27 Burlington, VT @ Signal Kitchen
Oct 28 New York, NY @ Bowery Ballroom
Oct 29 Cambridge, MA @ The Sinclair
Oct 30 Northampton, MA @ Pearl Street Nightclub
Nov 02 Philadelphia, PA @ Johnny Brenda’s
Nov 03 Washington, DC @ Rock & Roll Hotel
Nov 04 Carrboro, NC @ Cat’s Cradle Backroom
Nov 06 Atlanta, GA @ Aisle 5
Nov 07 Baton Rouge, LA @ Spanish Moon
Nov 08 Houston, TX @ Studio at Warehouse Live
Nov 09 Dallas, TX @ Club Dada
Nov 10 Austin, TX @ Red 7
Nov 12 Phoenix, AZ @ Valley Bar
Nov 14 Los Angeles, CA @ Teragram Ballroom
Nov 15 San Francisco, CA @ Slim’s
Nov 17 Portland, OR @ Mississippi Studios
Nov 18 Seattle, WA @ Barboza
Nov 19 Nanaimo, BC @ The Globe Hotel
Nov 20 Victoria, BC @ Sugar Nightclub
Nov 21 Vancouver, BC @ The Imperial Theatre
Nov 23 Nelson, BC @ Spiritbar
Nov 26 Calgary, AB @ SAIT’s Gateway
Nov 27 Edmonton, AB @ Starlite Room
Nov 28 Saskatoon, SK – Amigo’s
Nov 29 Winnipeg, MB @ Park Theatre
Nov 30 Minneapolis, MN @ 7th St Entry
Dec 01 Chicago, IL @ Lincoln Hall
Dec 02 Ferndale, MI @ The Loving Touch

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Watch the new video for Born Ruffians "We Made It"