WhoMadeWho reveal single ‘The Morning’ via new custom-made app

I wanted to get in touch about Copenhagen-based pop trio WhoMadeWho are back to announce the release of their next single ‘The Morning’ next Monday 25th November. But much like the experimental band themselves, WhoMadeWho are making the single available in an unconventional way…

Today, you can download an app custom-made for the band which, when downloaded, will set an alarm for next Monday 25th November to wake you up at 7am local time with ‘The Morning’ – the first place you can hear the single. From there, you can record a 7 second video of yourself in the morning, or take a picture of yourself in bed, which can be uploaded and will be used in a collaborative fan video for the band. All information is at www.whomadewho.dk

“The Morning” is taken from the forthcoming WhoMadeWho album – to be released on March 3rd 2014 on the band’s new own imprint. You can download ‘The Morning’ app here – https://itunes.apple.com/dk/app/whomadewho/id741799257?l=da&mt=8

It would be great if you could announce news of the single – and we will of course be sending the track out next week for you to hear once it is available.