You’re Welcome, Music Industry: Lucian Grainge Says TikTok Pay Will Now ‘Be More Closely Aligned With Other Platforms
You’re Welcome, Music Industry: Lucian Grainge Says TikTok Pay Will Now ‘Be More Closely Aligned With Other Platforms in the Social Music Category’
As Universal Music Group (UMG) artists prepare to return to TikTok under a newly finalized licensing agreement, the major label’s head, Lucian Grainge, has shed light on the terms of the pact.